Fundamentals of Building a Global Community

Jennifer Sable LopezDirector, Global Communities

Working together

Community Management

Global Community Must-Haves

Translate… ?

Actually, translation is not enough

Localize!Each locale is unique & has different needs

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Cultural understanding

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Internal Management Must-Haves

Accountability + Ownership

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Guidelines + Voice

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Across time zones

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Transparency of tasks

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Tools for collaboration

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External CommunityMust-Haves

q Localizationq Language supportq Know the cultureq Colloquialismsq User experienceq Mobileq Help documentation

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Internal Management Must-Haves

q Accountability/Ownershipq Voice + Brandq Rules + Guidelinesq Transparency of tasksq Tools for collaborationq Time Zone Support

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Jennifer Sable LopezDirector, Global Communities@Welocalize@jennita

Thank you!