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#thinkppc
Presenters• Loren Padelford
– General Manager & Chief Scientist at Shopify Plus
– Built & led sales teams in the software industry for over 10 years
– @LorenPadelford
• Danny Friscia– Sales Executive at Hanapin Marketing– Over 6 years experience within digital
marketing
– @dannyfrisciaPPC
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
#thinkppc
Live Poll Question #1
How long have you been in marketing?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
#thinkppc
Live Poll Question #2
How do you manage your account(s)?#thinkppca) I’m part of a team.b) I do all the marketing myself.c) I work for an agency.d) I’m a consultant.
#thinkppc
Mobile Now Rules Shopping
Over 50% of all the purchases made on Shopify are not made via Mobile device
(phone/tablet)
#thinkppc
Speed = Success in ecommerce
If your site is making $100,000 per day, you could lose up to
$2.5 million in sales every year for just a 1-second page delay
.Akamai
#thinkppc
Critical Questions to Ask
• Which marketing channel had the strongest performance in 2015?
• What channels failed to meet 2015 Expectations?
• How many new channels are you exploring NOW in order to perform in Q4, 2016?
#thinkppc
Forecasting
“The most reliable way to forecast the future is to try and understand the present.” -John Naisbitt
#thinkppc
● In-house teams○ Internal Audits○ Historical Performance
Analysis○ Competitor Research
● Agency teams○ External Audits○ Outside Performance
Perspective○ Market Reach Analysis
Development
#thinkppc
Don’t be afraid to ditch something that isn’t working! (But be sure to reallocate that budget to another test.)
#thinkppc
Use All Your Tools!• Internal Audits• Bid Management/Reporting
Software• SWOT Analysis• Competitor Research• Freelancers• Online Knowledge Resources• Agency Management• One-time Retainers• External Audits• CRO Analysis• User Testing• Heat Mapping
#thinkppc
PPC Retainers
Need some assistance for your PPC? We offer on-going and one-time retainers.
Learn More:
http://www.hanapinmarketing.com/ppc-retainers/
#thinkppc
Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: [email protected]
Shopify Feedback: [email protected]