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Problem• Indonesian young people nowdays cannot be separated from the gadget and
gadgets have become a part of their life.
• Many young people found themselves playing gadgets when they were gathering together, hanging out, meetings and many other things.
• Playing with gadget too much can have a bad effect, one of
them can threat their relationship.
Insight• Indonesian youngster nowdays are very busy with their own gadgets,
they can not be a single day without gadgets.
• In this era, Indonesia young people often spent time together in the
restaurant / café. They go to this places to find quality time with their
friends.
• Usually they spend a long quality time with thier friends but without
realizing that gadget is often interrupt their quality time.
• Indonesian young people love anything that is free.
Objective
Invite indonesian young people to understand the
importance of quality time with your friends without
being interrupted by playing gadget .
This campaign invites young people to understand the importance of quality time with their
friend without interrupted by playing gadget.
Freelation zone will cooperate with one of the fast-food restaurant McDonald's because
McDonald is a 24-hour restaurant that is already known and a favorite place of young
people to do quality time.
Media2. Banner Digital & Konvensional
1. Unconventional media
Charging freelation
Gate Freelation zone
3. Conventional Media
Poster
How it works
1. Promotion through banner ads that
are on social media, e-commerce,
and billboard on the road, as well as
in each restaurant Mc Donald so that
young people aware of this
campaign.
2. Target audience will visit the nearby
Mc Donald as they were curious about
the campaign of freelation zone.
3. Every table in the Mc Donald will
be placed charging freelation and
posters that explain the working of the
charging freelation
How to works (Unconventional Media)
• The Charging freelation will be activated by putting their
gadget. The machine will be switched on and will
charge by itself. If one of those gadget are taken then
charging freelation will deactivated and restart from the
beginning.
• Once their phone was placed, the target audience can
have a conversation with their friends. Charging
freelation will automatically record their conversation
and the conversation time will be marked by the
indicator lights.
• When they have a conversation, the indicator will run,
the longer they talked, the indicator will light up more
and more.
• When the indicator light is full, charging freelation will
send a notication to the admin and the admin will deliver
food to the visitors who made the conversation.
• Charging freelation be activated up to 3 times with 3
different reward. Hadiah 1 Hadiah 2 Hadiah 3
Result
• Freelation will become trending
topic of conversation among
friends on the social media.
• Indonesian young people will
appreciate quality time with their
friends.
• They prefer to enjoy the moment
together with his friends without
being interrupted.
• Their friendship among them will
remain good or could become
better.