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It’s more than a conference. It’s a community.
Monetize your expertise with CustomerHub Free yourself from one-time sales
Justin Topliff Product Marketing Specialist, Infusionsoft @justintopliff
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub… • Is a membership site & content distribution software • Integrates seamlessly with Infusionsoft • Lets you share your expertise with the world • Generates recurring revenue • Automates membership site functions • Lets customers self-manage credit cards & pay invoices
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
I want to show you… • Why recurring revenue business models are better • How much money you’re missing out on by not having a
recurring revenue line • How membership sites create a better experience for
your customers • How easy it is to curate digital products and get started • Strategies for success and powering sales
It’s more than a conference. It’s a community.
67% of you site ‘growing revenue’ and ‘generating leads’ as your top challenge in the next 12mos Source: Infusionsoft 2014 Annual Customer Survey
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Adding a recurring revenue component lets you… • Hedge against revenue volatility • Retain & upsell existing customers • Capture and convert new leads • Repackage, recycle and reuse stuff you already have • Unlock 3x more wealth over a 5-year period, with a
product that costs 10x less
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Say what?
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Let’s compare (math!) Normal Business
• $500 product (one-time sale)
• 20 sales per month • First month = $10k • 1 year = $120k • 2 years = $240k • 3 years = $360k • 5 years = $600k • (starting over every
month)
Recurring Revenue
• $50 monthly subscription • 20 sales per month • First month = $1k • 1 year = $78k • 2 years = $300k • 3 years = $667k • 5 years = $1.8M • ($60k per month)
It’s more than a conference. It’s a community.
Make something once and sell it over and
over again
It’s more than a conference. It’s a community.
By selling a product that costs 10x less, you make 3x more
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Cumulative revenues
It’s more than a conference. It’s a community.
Stop thinking in terms of one-time sales
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
More customers paying you more often adds up
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Just like compounding interest in retirement accounts, CustomerHub yields compounding revenue for your business
It’s more than a conference. It’s a community.
Inertia is a wonderful thing
(For your revenues)
It’s more than a conference. It’s a community.
Any business owner can start a membership site
You are in business because you HAVE something or KNOW something
(that people are willing to pay for)
It’s more than a conference. It’s a community.
All you have to do is repackage it and start charging for access
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Convert your knowledge • Downloadable files • Videos • Audio recordings • Interviews • E-books • Special reports • Articles
• Tutorials or training • Online courses • Surveys or other data • Worksheets • Demonstrations • Reviews
Pro$Tip:$$Pay$someone$to$do$this$for$you$so$you$can$launch$faster$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Blueprint it out
• Offer for free to capture leads? • Offer to upsell leads? • Offer and charge for monthly? • Cross-sell or upsell into? • Offer a-la-carte?
Wha
t$will$you
…$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hypothetical example • You are a career coach! • You have these programs laying around
– Foundational Career Success – Career Breakthrough – Success Skills Training
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hypothetical example
Founda4onal$Career$Success$
Career$Breakthrough$
Success$Skills$Training$
FREE!$ 1$per$month$
• Offer for free as lead bait
• Small piece or course
• Upsell into Career Breakthrough
• 1 piece of content per week
• Can also offer each week’s content a-la-carte
• Upsell into Success Skills Training or another course
• Secures recurring revenue for as long as you continue to product content
• Your content generator allowing you to repackage and resell
ALC$or$subscrip4on$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub automates… • Signup • Generation & delivery of
password • Assignment of site
permissions • Upgrades, upsells &
cross-sells • Tracking user actions • Releasing new content • “Forgot password”
functions
• Digital product delivery • Billing & account
management • Collection of failed
payments • Shutting off membership
access • Re-activation of
membership • Cancellations
It’s more than a conference. It’s a community.
Who’s ready for some real-life examples?
It’s more than a conference. It’s a community.
Hear and Play Music
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
Pro$Tip:$Stretch$the$distribu4on$of$your$content$over$a$span$of$4me$to$prevent$customers$from$leaving$and$capture$more$revenue$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
Pro$Tip:$Offer$the$same$content$in$various$formats$to$increase$customer$engagement$and$perceived$value$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music Pro$Tip:$Create$par4als$to$upsell$customers$into$other$products$
Pro$Pro$Tip:$Make$that$addi4onal$product$another$subscrip4on$$$(a$marginal$increase$in$recurring$revenue$is$easy$for$the$customer$to$stomach$and$significantly$increases$their$LTV)$
It’s more than a conference. It’s a community.
2014 Revenues: Seven figures
Started with $70
It’s more than a conference. It’s a community.
Alejandra.tv
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Host$your$lead$bait$on$CustomerHub$as$part$of$a$series$and$upsell$journey.$You$are$more$likely$to$upsell$customers$inside$of$the$same$experience$(instant$gra4fica4on$as$opposed$to$an$email$later,$etc.)$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Posi4on$your$upsells$as$discounts$$
Pro$Tip:$Tell$your$customers$what$they’ll$get,$in$order$to$en4ce$AND$set$expecta4ons$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Sell$“life4me$access”$to$some$items$aWlaWcarte$and$a$nominal$subscrip4on$for$access$to$other$things$
• 5 training modules (PDF) • Over 40 video demonstrations • Printable checklists, charts and trackers • Step-by-step plans • 2 months free access to Members Forum
Pro$Tip:$If$your$aWlaWcarte$items$are$expensive,$offer$payment$plans$
It’s more than a conference. It’s a community.
Cool Company 1
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Cool Company 1
Pro$Tip:$Make$different$content$available$through$different$membership$4ers$to$create$exclusivity$and$power$upsells$
It’s more than a conference. It’s a community.
2014 Revenues: Five figures per month
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
It’s more than a conference. It’s a community.
Affiliate marketing
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Think of it like Monopoly
Pro$Tip:$Put$your$content$in$front$of$more$people$by$using$affiliates$
Pro$Tip:$Hiring$a$dedicated$sales$force$costs$money;$hiring$affiliates$costs$nothing$
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Infusionsoft automation doesn’t stop with the basics
Pro$Tip:$Set$up$and$automate$affiliate$programs,$and$take$advantage$of$the$Referral$Partner$Center$
It’s more than a conference. It’s a community.
BONUS STRATEGY
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Virtual summits
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
#stacksonstacks
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Steps to your first virtual summit 1. Decide what it is, pick your speakers and interview them 2. Upload everything into CustomerHub 3. Setup permissions, affiliate program, advertising, etc. 4. Press “GO” 5. Offer it for free for the first week, offer presale for all
access pass (discount) 6. After a week, put up the gate and continue
advertisement and promotion 7. Choose where you’re going on vacation, in First Class
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Shhhhh…….
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub helps everyone
It’s more than a conference. It’s a community.
Free yourself from one-time sales
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Get CustomerHub today!
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Special offer for ICON attendees Regular$Price$ ICON$Price$ Savings$(25%)$
CustomerHub$$Basic$Setup$ $500$ $375$ $125$
CustomerHub$$Premium$Setup$ $1,000$ $750$ $250$
CustomerHub$$Theme$Design$ $1,000$ $750$ $250$
• 25% off CustomerHub services • Create your membership site quickly with professional
assistance • Gain confidence that your site is configured and
integrated correctly
It’s more than a conference. It’s a community.
Thank you!
Justin Topliff Product Marketing Specialist, Infusionsoft @justintopliff
Follow me on Twitter!
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
It’s more than a conference. It’s a community.
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It’s more than a conference. It’s a community.
Section title goes here on a couple of lines There may be a subhead here
It’s more than a conference. It’s a community.
Section title goes here on a couple of lines There may be a subhead here
It’s more than a conference. It’s a community.
Section title goes here on a couple of lines There may be a subhead here
It’s more than a conference. It’s a community.
#ICON15 @justintopliff
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