We create holistic communicationssynergy for maximum positive impact

Front Page Communication is an independent Communication agency that plans

Communication, PR, and Digital PR strategies along with execution to build integrated brand

experience for consumer and enterprise oriented companies.

High quality, well grounded services

Achieving solid measurable results

Passion

Years of hands on Experience

Always up to speed on the latest marcomsdevelopment and tools

Communicate and nurture Brands

Build Trust Worthy Relationships

A Credible Reputation

And the Right Digital Presence

Good corporate communications is essential. You have a message (product) that you need to ‘sell’ to your audience (customers). If they are going to ‘buy it’, you must package the message so that they can understand it and pay attention to it. You must reach the audience through the right communication channels

FPC is staffed with extremely well informed marketers and communication experts to deliver on-time complex projects

At FPC we devise integrated communications strategies which aim at creating direct relationships of trust between our clients and their target audiences.

When we implement these strategies, we endeavor that our clients constantly get increased awareness, credibility, confidence, understanding and goodwill.

In the age of a transparent economy, credibility has become everything. That includes your personal credibility, the credibility of your brand, your business, your products and the services you provide.

This means making sure that every time you are visible on social media or elsewhere, you portray consistent key messaging that is aligned with your corporate identity. This can be a lot of hard work, as it turns out. And this where we are experts

Over the past years the media landscape has changed dramatically. People enjoy sharing news and information online. As a result, journalists, newsrooms and the public at large have the resources to dig deep and cover stories. This new information revolution technology opens access to some amazing Digital PR opportunities.

Front Page Communication is also staffed with an experienced digital team that can help Brands and Corporations take advantage of these new avenues of Content Creation and Image Building.

Front Page Communication is positioned, staffed andequipped to provide a comprehensive offering of integratedcommunication services:

B 2 B Communications Leadership Communications Corporate Branding, Positioning, and Communications Strategic Media Relations Media & Presentation Coaching Company Spokesperson Training Social Responsibility (incl. CSR) Customer Insight Marketing & Communications Performance Measurement Speech Writing / Copy Writing / Translation Sponsorship Communications & Management Creative Executions

Digital PR Strategy Blogger Outreach Campaigns Content Strategy and Creation Web and Media Listening Online Monitoring Social Media Pages Management Community Management Training Digital PR Training Visual Content Workshops

Crisis Communications Issues & Reputation Management Political Risk, Intelligence & Analysis Public Affairs Research Creative Executions

Product & Service / Brand Launches Events heralding and celebrating Social Responsibility

(Community Programs + Staff Honoring / Company Anniversary Functions)

Exhibitions and Logistics Thematic & Educational Conferences Large-scale Events & Shows: Unique mix of Technology &

Creativity

Mergers & Acquisitions Communications Financial Calendar & Market Communications IPO & Capital-Raising Communications Custom Capital Markets Research Restructuring & Financial Crisis Communications Creative Executions

Strategic Planning / Brand Building Advertising Campaigns & Activation Corporate & Financial Reports Websites & Applications Technical Development Video Creative Content & Multimedia Social Media Optimization & Analytics

Markets Research Public Affairs Research Customer Insight Marketing & Communications Performance Measurement

Editorials & Advertorials Interviews Infomercials Web Monitoring tools Web Measuring Tools Articles & Press Releases Press Conferences Audio-Visual News releases + Digital Capture Website Making & Social Media Shows (incl. Roadshows) Branding & Rebranding Integrated Marketing Communications Plans &

Implementation Creative Executions

Ramadaniyat Beirutiya is an annual festival.Front Page Communication was responsible this year for the communication andPR aspect when it comes to media (digital, traditional) Radio coverage, Bloggers,news and Youth. The media campaign which started one week before the eventwas of great success as well.

From concept through to organization, speaker recruitment, and implementation.Case study complete with the forum’s 72-page booklet and the ensuing widemedia coverage

February 10, 2015ESIB (Ecole Supérieure d'Ingénieurs de Beyrouth)

April 1st, 2015LU (Lebanese University, Faculty of Sciences, Hadath)

“Lead by Example” was the perfect branded content tool for GMC as the web series allowedthem to showcase the GMC brand and their new Yukon Denali model. Through the series GMCwere able to connect with their target audience by telling personal and exclusive stories ofsuccessful people and leaders from the region, reflecting GMC, the Yukon in particular as theirpreferred brand. With exception of media distribution, we exclusively handled the idea, contentdevelopment, execution and production of “Lead by Example”.

The Managing Director of Total Liban moves on to new horizon within the group after spending 5 years in Lebanon, Beirut. On November 14th 2014, this departure of Mr. Jacques Souplet, was marked by a farewell dinner organized by Front Page Communication, at the Residence des Pins (Beirut).

We were asked to drive sales and maintain leadership on Nivea’s Black and Whiteantiperspirants, targeting the GCC and local community, specifically the UAE and theKSA market. We developed a strong branded content campaign that was built aroundstorytelling that targeted local consumers and addressed their needs and concernswhich we learnt from insights with the help of leading Abaya Designer “Sara AlMadani”.

From concept through to organization, speaker recruitment, and implementation.Case study complete with the forum’s 42-page booklet and the ensuing widemedia coverage

“In The Boardroom” is the first BUSINESS web series in the Middle East based onconsumer advocacy. The web series delivered value driven content to targetaudiences through the use of opinion leaders. We sourced and invited 15 relevantand influential opinion leaders from the region.

Camille Menassa, Chairman

Camille is currently the Chairman of Front Page Communication

and International Vice President for the Near East of “L’Union

Internationale des Journalistes et de la Presse Francophone”

(U.P.F.).

With over 50 years of experience in the world of media, Camille

had a distinguished career with leading press, Radio and TV

organizations. Camille started his career as a journalist in 1957

at L’Orient newspaper, before moving to Office de la Radio et de

la Télévision Française as a Middle East correspondent. From

1960 to 1971, Camille was Editor-in-Chief of the Lebanese

Television, the first TV station in the region and President of the

Centre du Cinema et de la Télévision (1961-1967) which is

affiliated to the Ministry of Information.

Camille is a lecturer in Communication and Journalism, MBA

Level at the Faculty of Human Sciences, Saint Joseph University

and a lecturer in the Lebanese University - Faculty of

Journalism.

Mustapha Assad, C.E.O.

Mustapha Assad managed the Pharaon the pioneering advertising agency in the

Arab World (1968-69), headed advertising department of Al Usbu Al Arabi and

Magazine for four years. In 1973 he became the majority partner in the

PUBLI-GRAPHICS agency. Agency grew to 27 operation throughout the region

Amman, Bahrain, Beirut, Cairo, Doha, Dubai, Istanbul Jeddah, Kuwait, Riyadh

and Tehran as well as the specialized communication divisions, Headline PR

(Public Relations and Sponsorships), Optimedia Media Agencies, Dialog (Below

the Line), Eworks (Electronic and Digital) and PG events Division. In 1999,

Publicis Group the 4th largest communication group in the world, entered into an

equity partnership with Publi-Graphics Group, the agency was known as

PUBLICIS GRAPHICS.

Mustapha Assad has been an active and dedicated player in the IAA, Board Director since 1984, President of the

Lebanon Chapter from 1984-86, Senior Vice-President/World President Elect from 1990-1992 and World President of the

International Advertising Association (IAA) in September 1992 at the 33rd World Advertising Congress in Barcelona. He

ended his term at the World Congress in Cancun May 94, at which time he was appointed Chairman of the newly formed

“Former World Presidents Council”. He was awarded the IAA Medal of Merit in 1986, as well as many other awards.

In June 2012, stepped down from Publicis Graphics Group. In 2014, Mustapha Assad became the Chief Executive

Officer of the PR Agency “Front Page Communication”.

Mustapha Assad is Officer in the "National Order of the Lion" (Senegal) and Officer in the "National Order of the Cedar"

(Lebanon).

Sammy Moujaes, Managing Director

With over 2 decades of media and communication experience

that spans corporate and non-profit sectors Sammy took on the

role as Managing Director of Front Page Communication in April

2015.

Before joining Front Page Communication Sammy was the

Managing Director of Publicis Beirut and Digital Strategy

Director for the Levant and Qatar offices between 2005-2013.

Between 2013 and April 2015, Sammy worked with PSLAB as

the Global Network Director, for the offices of Beirut, Dubai,

Singapore, Helsinki, Stuttgart and Bologna.

Sammy is the Director of the BA and MA classes of the Viral

Communication and Web design section at the Academie

Libanaise des Beaux-Arts (ALBA) University and is an early

adopter of the digital revolution as well as new media channels

and has managed major multimedia internet outreach

campaigns.

Sara Choueiri, PR Director

Sara has over 8 years of experience in PR, Marketing and

Consultancy Communications with a strong background in

strategic planning and implementation throughout the Middle

East and Levant Regions.

Based in Dubai, Sara’s role is to provide Clients with

strategic planning, objectives, defined key messaging, and

client management in addition to building and maintaining

strong relationships with key media and influencers.

Sara’s PR experience has been shaped by both Boutique

Agencies as well as Multinationals within corporate and

consumer communications teams for global brands such as

P&G, Tommy Hilfiger, Electrolux, Xerox, Banyan Tree, Sky

Dive Dubai, Ciena and Nvidia. Sara’s previous experience

also includes media training, event management, launching

CSR campaigns, branding workshops, press conferences,

roundtables and social media/influencer activation.

Hervé Piglowski, PR Manager

Hervé is an experienced Event and Communication

Manager with over 14 years of knowledge in international PR

project management, company creation, strategic

communication for public and private sectors, as well as a

deep commitment to humanitarian projects.

During his time with Front Page Communication Hervé

co-organized a series of conferences based on the “Oil and

Gas” industry in addition to managing the

communication/organization for “Ramadaniyat Beirutiya”, a

festival held in Lebanon during Ramadan.

Hervé has a multicultural background and experience in

working with people from different backgrounds. His native

language is French, he is fluent in English and moderate in

German. Hervé is also skilled in website creation, graphic

realizations, social media functioning, and international

project management.

Dana Khalife, Digital Manager

Dana joined Front Page Communication as Digital Manager

in April 2015. New to the PR field, Dana is a long time social

media activist and well respected among Lebanese digital

influencers.

Before Front Page Communications Dana took on the role

as Digital Communication Director at a well know Lebanese

NGO, Kunhadi, and launched her own brand

“hers_onlinestore” in 2013.

Throughout her career, Dana has consulted with a number of

startups which have moved on to successfully launch their

brands. Dana’s forte is in fashion online brands.

Dana earned a BA degree of Math and Science at the

Lebanese American Universities (LAU), with a minor in

psychology and teaching diploma for special needs.