Forum, Conference and Awards Presentations Landing page:

SETTING THE STAGE

Welcome & Introduction:

Ali Curi, MC

Marcos Baer (Publisher, Portada)

Description:

Why attending #Portada15, starting with the Sports MarketingForum, is essential for any marketer who wants to succeed inMulticultural America

1:40 PM – 1:45 PM

The Drivers of the Multicultural Sports Media Landscape

The main sports events over the next 4 years and how your brand should take advantage of them. :

Moderator:

Brian Cristiano, CEO, Bold Worldwide

Panelist:

• Pattie Falch, Director Sponsorships & Events, Heineken USA

• Russell Sargeant, Director, NBC Sports & Telemundo GlobalSports Sales

• Jimmy McIntyre, Director of Consumer Marketing at SportsEndeavors, Soccer.com

1:45 PM – 2:25 PM

Amazing ActivationsHow best-in-class Marketing Campaigns engage the Sports Crazy Hispanic

Consumer

Moderator:

Fernando Fiore, Soccer Broadcasting Celebrity

Panelist:

• Jennifer Mc Bride Castro, Senior Brand Manager, Dish

• Mariela Ure, SVP, Hispanic Segment Strategy, Wells FargoDESCRIPTION:

When it comes to engaging the Sports Crazy Hispanic, Activation planning anddetails are key. Find out from three major brands how they plan and executeHispanic Sports Marketing Campaigns. All you need to know. From Planning to thePOS and from Influencer Marketing to Integrations.

2:30 PM – 3:10 PM

Done Campaign +

Soccer Sponsorship

Integrated Marketing & Sponsorships

May 7, 2015

10

Innovative Collaboration

+

Integrated Marketing Approach

=

Excellent Results

11

Innovative Collaboration + Integrated Marketing Approach = Excellent Q1 Results

Integrated paid media & sponsorship to enhance Millennial checking message

—…For the first time ever, Wells Fargo featured celebrity sports talent in creative

Connects national advertising campaign to national sponsorship that resonates with key targets

Leverages our soccer platform and talent to further our product marketing (i.e., SurePay & mobile banking)

Nicknames creative so strong, it effectively lives beyond the soccer target/afficionado

Stakes a solid claim within the sports media landscape

Overview of Done Campaign - “Nicknames”

Sponsorship Objectives

Leverage Major League Soccer (MLS) and Mexican National Team (MNT) rights and benefits to engage with, and increase brand awareness and consideration among, Hispanics and Millennials soccer fans while also creating an appealing experience that is authentic to the brand and connects with these segments’ interests.

Build a robust integrated marketing campaign by creating a clever, fun story that allows us to feature the convenience of our mobile banking products while also resonating with soccer fans and millennials

o Engaging content for social media, reinforcing Done/Listo campaign naturally through “Who Got it Done” integrations and aligning cross screen homepage takeovers to games with broadcast integration and on-site activation

12

Team Member• Teamworks article • Latin Connection TMN

Paid Advertising• TV, Digital, Radio• Paid Search • Paid Social Media

Integrated Campaign Across ChannelsPaid, Owned, Earned and Team Member

Owned

Public Relations• National press release• Media outreach• English & Spanish

EarnedPaid Team Member

Social Media Amplification • Content on Twitter & Facebook

Social Media Influencers • Mlssoccer.com• Landon Donovan • Luis Hernandez

Soccer Experiential• 16+ MLS markets (34

matches per team)• 6 MNT markets

“Nicknames”

Local Regional events• Host players/legends at dozens of

stores across U.S.

“Nicknames” spot played at LA Coliseum (88,000 fans)

Fans gather to meet Luis Hernandez

13

Leveraged celebrity talent to showcase our products in an

engaging way

View commercials here:

English

Spanish

Landon Donovan

Luis “El Matador” Hernandez

TV :30 in English and Spanish Outtakes used in social

Inclusion of Partner Logos

https://www.youtube.com/watch?v=ePkAKg7pS5c

https://www.youtube.com/watch?v=c2kJAmOOdnY

14

2015 Soccer Season

Q1’15 Q2’15 Q3’15 Q4’15

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

6x

6-8x

Gen

eral

Market

His

pan

icH

isp

an

ic

Sundays

Fridays

Saturdays &Sundays

Maximized reach & impact of “Nicknames” spot

15

Enhanced with social amplification resulting in

overwhelming positive sentiment…

Facebook - 2/2/15 - Organic Twitter - 2/2/15 - Organic

Impressions: 998,239

Total Engagements: 180,898

Engagement Rate: 18.12%

Link Clicks: 0

Post Likes: 6,524

Post Comments: 408

Post Shares: 968

Page Likes: 0

Clicks to Play: 18,064

Video Views: 154,934

Impressions: 29,068

Total Engagements: 2,534

Engagement Rate: 8.72%

Clicks: 873

Favorites: 286

Replies: 43

Retweets: 246

Follows: 3

Video Views: 1,083

Facebook WF Benchmark:10.5K Impressions1.97% engagement125 likes8 Shares

Twitter WF Benchmark:7K Impressions.35% engagement 4 Favorites 5 Retweets

One of the highest engagement metric to date of organic Posts

16

…and earned media

Amazing ActivationsHow best-in-class Marketing Campaigns engage the Sports Crazy Hispanic

Consumer

2:30 PM – 3:10 PM

MARIELA URE video links

El Matador spot: https://www.youtube.com/watch?v=c2kJAmOOdnYLandon Donovan: https://www.youtube.com/watch?v=ePkAKg7pS5cDone Soccer Nicknames: https://www.youtube.com/watch?v=ePkAKg7pS5c

Nicknames Luis Hernandez https://www.youtube.com/watch?v=c2kJAmOOdnY&feature=youtu.be

JENNIFER MC BRID CASTRO

http://we.tl/gBrrI7a1ly

https://www.youtube.com/watch?v=c2kJAmOOdnY



https://www.youtube.com/watch?v=c2kJAmOOdnY&feature=youtu.be

http://we.tl/gBrrI7a1ly

Case Study: Los Fanaticos Del FrioAn interactive site for soccer fans and its substantial off-line integrations.

Presenter:

Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors

DESCRIPTION:

• Coors Light’s Fanaticos del Frio revolutionized the way U.S. fans experiencethe Mexican Soccer League through an-in depth and interactive online soccerexperience. A presentation by one of the main architects of this interactivecontent marketing effort and its off-line Integration.

3:15 PM – 3:45 PM

Meet a Latino NASCAR DriverThe complexion of NASCAR is changing. Hispanic drivers like NASCAR XFINITY

Series Daniel Suárez are leading the ethnic diversification in this popular sport.

On-Stage Interview:

Daniel Suarez, NASCAR XFINITY Series driver in conversation with Jairo Giraldo, Sports EditorEl Diario New York

Description

• What goes on in the mind of a (Hispanic) race car driver?

• Why ethnic diversification is key to Nascar’s Future

4:15 PM – 4:25 PM

The Trendsetting Multicultural Sports Consumer

Why multicultural consumers sports affinities are trendsetting for the overall U.S. population. A review of the sports they most like and why.

Moderator:

Kyle Harris, EVP, Mundial Sports Network

Panelist:

• Gustavo Guerra, Brand Director, Tecate & Tecate Light

• Crystal Hudson , Principal Officer, Sports & Affinity Marketing, Amtrak

• Jaime Cardenas , CEO and Founder, AC&M Group

• Daniel Suárez, NASCAR XFINITY Series driverDescription:

• Soccer, Baseball, Hockey, Racing, Football or Boxing which sports are liked the most and by what demo?

• Sports-Next: Wearables, Apps and Games. Health and Entertainment Trends for the Multicultural Consumer.

4:30 PM – 5:10 PM

Sports Social Media Marketing:Trends and outlook for the evolution of different social media platforms. An evaluation

for influencers and brands.

A Conversation Between Two Experts

Ignacio Cassinelli, Co-Founder, Blogsi in conversationwith Muhammad AL-Kahlout, Social Media Manager, 365 Inc

Desciption:

Social media platforms have changed tremendously since theyemerged less than a decade ago. Find out from a major sportsinfluencer and a top sports brand which social media platforms youshould use and how.

5:15 PM – 5:55 PM

The Unending QuestThe latest on how national brands should reach out to local multicultural audiences.

Moderator:

Ana Crandell, Group Account Director, OMD Latino

Panelists:

• Trisha Ranes, Senior Marketing Manager-Latino, H&R Block

• Stephen Paez, VP Director, Multicultural, Spark SMG

• Laura Fernandez, Head of Sales East Region, MaxPoint

9:00 AM – 9:45 AM

Zeroing in on the Hispanic MillennialFresh insights any marketer who wants to be successful in Multicultural America needs to know.

Presenter:

Susan Nunez, VP Advertiser Services, GfK MRI

Presentation will include:

• The latest data points and research on this crucialdemo.

• Media consumption patterns

• Commonalities and differences compared to othergroups and the Anglo-Saxon Millennial

• 5 Key Themes to consider for 2016 planning

9:50 AM – 10:05 AM

32© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI

ZEROING IN ON THE HISPANIC MILLENNIAL5 Key Themes To Consider For 2016 Planning

Susan Nuñez

V.P., Advertiser Services/GfK MRI


Let’s Do Something Unprecedented …

TEXT GFKMRI

TO 22333


Text ‘22333’ Your Answer To The Following Question:

22333

Mobile

What media or marketing trend(s) have

you noticed among Hispanic Millennials in

the U.S.?


Hispanic Millennials


84+ million Americans born between 1977-1996, a force that has reshaped the consumer landscape:

That’s why Hispanic Millennials!

• Outnumbering Boomers

• Largest population of multicultural consumers than any other segment

• Largest population of Hispanic adults

Why Millennials?


5 Trends To Consider For 2016


Trend #1: Mobile Dominates


In thelast 30 days, 40%

of Hispanic Millennials

watched any video content by

mobile phone

Mobile Is The Second Screen… Or Is It The First?

26% expect the quality of video on their cell phone to be as good as that on their TV

Source: GfK MRI 2015 Spring Study


Mobile Is At Their Core

“My cell

phone is an extension of

my personality” “To me, it’s

important to be reachable

wherever I am”


Trend #2: Social Networking Is Their Primary Way Of Communicating With Brands


Social Media Provides Exclusive Access To Brands

Hispanic Millennials find it

very important to connect with

brands via social networking to gain

access to VIP events

They are 2x as likely as average to find it very important to use social media

to receive exclusive offers, coupons or other

discounts


Social Media Is Their Outlet For Brand Praise and Brand Haze

Hispanic Millennials like to connect with brands through social networking

A very important

reason for them to use social

networking is to rate or review a

product or service


Trend #3: Brand Loyalists = Brand Advocates


Brand Loyalists

I would pay extra for a product

that is consistent with the image I want to convey

“I buy the brands I grew

up with”


Brand Advocates

Hispanic Millennials like to

share their opinions about

products and services by

posting reviews and ratings

online

“People often come to me for advice before

making a purchase”


Trend #4: Easily Influenced By Latest Trends & Celebrities


Their Sphere Of Influence

“I’m

influenced by what’s

hot and what’s not” “I love

keeping up with celebrity

news & gossip”

“A celebrity endorsement may influence me to consider

or buy a product”


Trend #5: Strong Cultural Identification


Proud To Be Hispanic

“I’m more connected to my ethnic heritage than my parents

are”

“I feel really good about seeing

celebrities in the media that share

my ethnic background”

“My

cultural/ethnic heritage is an important part of who I am”


In Summary

Mobile media is an optimal way to reach Hispanic Millennials.

To ensure brand growth amongst Hispanics, brands must have a social media presence to engage in communication with Hispanic Millennials.

Brands should empower Hispanic Millennials to be their brand ambassadors.

Where applicable, brands should use Hispanic celebrities as spokespersons.

Over 40% of Hispanic Millennials are Spanish Dominant. Therefore, marketers must use a Total Market approach when advertising to this cohort to maximize reach goals.

Engaging the Latina MillennialWake-up call for marketers! If you don’t engage the Latina Millennial your brand most likely will not make it.

Moderator:

Susan Nunez, VP Advertiser Services, GfK MRI

Panelists:

• Yussef Kuri, US Hispanic Marketing Manager, The Hershey Co.

• Natalia Borges, VP of Marketing, Batanga Media

• Priscila Stanton, Marketing Manager, Nestlé USA

10:10 AM – 10:45 AM

10:50 AM – 11:25 AM

Morning Break

GOOOLAAAZO: Total Market or Hispanic Market? Who cares, only Gooolaaazos matter.

Hispanic Marketing and Media: Past, Present and Future as experienced and expected by Soccer Celebrity Star Fernando Fiore

Fireside Chat: Fernando Fiore, Soccer Broadcasting Celebrity, in

conversation with Cindy Novak, Mobile Supply Director, Adsmovil

Session will include:• Recommendations from major CPG brand marketers

and a media executive about how to engage this all-important target.

11:30 AM – 12:15 PM

Social MarketingSocial Marketing/Advertising is becoming a key element of Multicultural Marketing and Communications

Moderator:

Maria Fernanda Ordonez, SVP Media Director, Identity

Panelists:

• Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico

• César Taveras, Online Marketing Manager, Rosetta Stone

• Natalie Asorey, Senior Associate and Director of Millennial Insights, BodenPR

12:20 PM – 1:10 PM

Mark’s Video

Spanish Dominants: 13,1 Million Audience Bilingual: 8.2 Million Audience English Dominant: 7.1 Million Audience

https://www.youtube.com/watch?v=kp8VyQmDGdE

Facebook (English Dominant)

Facebook (Spanish Dominant)

Display

Email

Remarketingaudience demo takers

audience visited sales pageaudience 48 Hour sales page

audience 24 Hour sales page

audience offer extended 24 Hours

SOCIALaudience demo takers




YouTube Remarketing




15 second video describing 48 Hour Sale offer

15 second video describing 24 Hour Sale offer

15 second video describing 24 Hour Offer Extended

Cart Abandonedn

audience cart abandonedaudience 48 Hour BONUS page

audience 24 Hour BONUS page

audience offer extended BONUS 24 Hours

SOCIAL MEDIA@IvonneKinser

@AvosFromMexico

1

HOW DO WE SUPPORT OUR CORE MESSAGES LEVERAGING OUR SOCIAL MEDIA PLATFORMS

2

3

BIG GAME

AdMeter -‐ USA Today:"Avocados from Mexico rode a huge increase over its social buzz on an average day (over 3,000 percent) to the No. 2 spot."

254,450,060TwiL er Impressions delivered within the 3 days of the Super Bowl digital push.Results measured with the@SimplyMeasured social measurement tool.

6

CINCO DE MAYO

While Taco Bell had by far, the most Facebook fans, it was actually Avocados from Mexico which had the highest percentage of engaged fans.

9

NATIONAL GUAC DAY

11

MAKE IT FUN

Social Media Content StrategyB

ran

d B

uild

ings

Co

nsu

mer

Tru

st

Cu

ltu

rally

Rel

evan

t C

on

ten

t

Select Paid A

mp

lification

Sta

keho

lder

Adv

ocac

y

Bra

nd A

ffini

ty

Con

sum

er T

rust

Cul

tura

lly R

elev

ant C

onte

ntBrand Advocates: Thank them by engaging with them

Brand Advocates: Thank them by giving love back to themInfluencers: Reach out to key Hispanic influencers for amplification of the brand

Real-time Content: Engage and provide real-time responses with original content

Predictive Marketing Content: Pre-produce content based on social listening

Promotional: Integrating product messaging during remarkable moments

Select P

aid Am

plificationObjectives Content Strategy Channels

The Core Story Arc

Content takes different forms, yet ties back to a core story arc, with every piece linked to a bigger brand story.

The New Rules of Content Creation for a Multicultural America

#1: Break All the Rules

#2: Content Speaks

#3: There’s a New Kind of Famous

#4: Pick the Right Filter

#5: Be Culturally Relevant

#6: An English-to-Spanish Dictionary is not Cultura

Retail MarketingPerspectives and Plans for 2016

Moderator:

Tom Maney, Advisor for MundoMax, RCN Television’s

Panelists:

• Christian Borjon, Director Hispanic Sales & Marketing, Samsung

• Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots

• Kymber Umaña, Hispanic Marketing Manager, Sprint

• Mario Reinoso, Associate Creative Director, Havas Media Worldwide Chicago

2:45 PM – 3:25 PM

Total VideoHispanics vastly over-index in online video consumption. What marketers need to do to really seize this

tremendous opportunity.

Moderator:

Michael Tribolet, CEO, YipTV

Panelists:

• Oscar Padilla, SVP Marketing, Digital Media & Insights., Luminar

• Manny Gonzalez, Senior Director - Multicultural, Moet Hennessy USA

• Abe Diaz, Associate Media Director, RPA

3:30 PM – 4:25 PM



3:30 PM – 4:25 PM

Manny González Videos

https://www.youtube.com/watch?v=Ik8f55dkGNQ&feature=youtu.be

http://qlnk.io/ql/55dcbe2ae4b04ca017dbf5d6

https://www.youtube.com/watch?v=Ik8f55dkGNQ&feature=youtu.be

http://qlnk.io/ql/55dcbe2ae4b04ca017dbf5d6



3:30 PM – 4:25 PM

Manny Gonzalez, Senior Director - Multicultural, Moet

Hennessy USA video link:

https://www.dropbox.com/s/8ql7bns3k4wsfhp/Abuelo%20Spot

.mp4?dl=0

YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.

9th Annual Hispanic Advertising and Media Conference

Michael TriboletCEO

YipTV

September 17, 2015


Topics for Today

• Panelist intro and backgrounds

• Trends in OTT

• General Online markets, media and buying side

• Multicultural, Hispanic and Millennial markets

92


• The OTT space is evolving– 1st generation was over the air– 2nd generation was cable– 3rd generation was satellite– 4th generation is the Internet

• It is all about 3 C’s– Content– Community– Communications

• Underserved markets are the most rip for OTT

93

Trends in OTT


Total Foreign-born Hispanic Market Opportunity: Mobile

9.7 MM Hispanic Foreign-Born 18%

8.3 MM U.S. FBH own a mobile phone86%

54 Million Hispanics in the U.S.

3.1 MM U.S. FBH who consume mobile media 37%

Potential Hispanic Market Opportunity

Total Addressable FBH Mobile Market

Segment Addressable FBH

Mobile Market

Target

Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013 Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age

Target: More than 3 Million Foreign-born Hispanics consume media on their mobile phones using OTT platforms

94


Total U.S. Born Hispanic Market Opportunity: Non-Mobile

18.9 MM U.S. Born Hispanics35%

8.7 MM USBH Streaming on Laptop46%

4.9 MM USBH Streaming on Desktop26%

54 Million Hispanics in the U.S.

3.4 MM USBH Streaming on Smart TVs18%

Potential Hispanic Market Opportunity

Total Addressable USBH Market

Segment Addressable USBH Market

Target

Target: 17 Million, 18 – 34 yr. old U.S. born Hispanics consume media on non-mobile devices

95

Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013 Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age


Total Audience vs. Hispanic TV Trends: Usage

• Total audience showing big gains of 24MM or 24%

• Hispanics following suit and over-index as compared to other reported ethnic segments showing increase of usage of 3MM or 14% YOY

96Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015

• Total audience showing a loss in viewers by more than 500K or .2% YOY

• Hispanics still showing modest growth in this category by 300K or .5% YOY

Traditional TV Smartphone Video


Total Audience vs. Hispanic TV Trends: Time Spent (Hours: Minutes)

97Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015

Total Audience

• As compared to the total audience, Hispanics 18-24 consume 2:17 or 41% more

• As compared to the total audience, Hispanics 25 – 34 consumer 1:05 or 69% more

Hispanics


U.S. Hispanics Over Index on Mobile & OTTHispanics over-index in web search, purchase and video streaming ALL from their mobile devices utilizing OTT – convenience for them to do so easily and economically

• Spend more than 14 hours a week for app, audio, video and web purposes -Nielsen – U.S. Hispanics are super mobile, super consumers, September 2015

• 79% of Hispanic conduct their online from mobiles and consider it their #1 resource for purchase research - thinkwithgoogle.com – June 2015

• Hispanic are seeking cost effective ways to access video entertainment; mainly from free sources on their phones – not tablets – PwC, Mi Movíl, Spring 2014

98

4:30 – 5:10

4:30 – 5:10

• Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.

Peer to peer recognition is the essence of Portada'srenowned Award program. Candidates were nominated and voted for by Portada's audience of thousands of marketers targeting the U.S. Hispanic and multicultural space.

• The Top 3 most voted individuals/projects per award category went on to the finalist round where Portada'sEditorial Board of top-notch brand marketers reviewed each submission and cast the final votes.

4:30 – 5:10

2015 AWARD CATEGORIES:

1. TOP MARKETER TO HISPANIC AUDIENCES

2. TOP 2015 SPORTS MARKETING CAMPAIGN

3. TOP HISPANIC ADVERTISING CAMPAIGN

4. TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

5. TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION

6. TOP INTEGRATED HISPANIC MARKETING CAMPAIGN

7. TOP MOBILE MARKETING CAMPAIGN

8. TOP MEDIA PROFESSIONAL OF THE YEAR

4:30 – 5:10

Meet the Award Jury

Portada’s 2015 Editorial Board of Top-Notch Brand Markters:

4:30 – 5:10

Gonzalo del Fa, Managing Director, MEC Bravo

Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go

Maria Cristina Ríos, Director, Multicultural Marketing Media Strategy, Macy's

Xavier Turpin, Multicultural Marketing Director, Dunkin’

Brands

Kymber Umana, Hispanic Marketing Manager, Sprint

4:30 – 5:10

Top Marketer For Hispanic Audiences

• Dish Latino

• Fabian Castro/Universal Pictures

• Target

4:30 – 5:10


Fabian Castro/Universal Pictures

Dish Latino

Target

4:30 – 5:10


4:30 – 5:10

Top Sports Marketing Campaign

• Coca-Cola/Estadio de Todos

• DishLATINO

• ESPN Deportes #YoDigoPresente

4:30 – 5:10


Coca-Cola/Estadio De Todos

ESPN Deportes

DishLATINO

4:30 – 5:10


#YoDigoPresente

4:30 – 5:10

Top Hispanic Advertising Campaign

• DishLATINO

• FURIOUS 7 / Universal Pictures

• Soccer.com / AC&M Group

4:30 – 5:10


Furious 7/Universal Pictures

DishLATINO

Soccer.com/AC&M Group

4:30 – 5:10


4:30 – 5:10

Top Content Provider for Hispanic Audiences

• Festival People en Español

• Batanga Media

• El Clasificado

4:30 – 5:10


Batanga Media

Festival People en Espanol

El Clasificado

4:30 – 5:10


4:30 – 5:10

Top Hispanic Digital Advertising Campaign Plan and Execution

• Corona Extra/ Horizon Media

• Coca-Cola and Social@ogilvy

• Honda Fit

4:30 – 5:10


Coca-Cola and Social@Ogilvy

Corona Extra/Horizon Media

Honda Fit

4:30 – 5:10


Coca-Cola and Social@ogilvy

4:30 – 5:10

Top Integrated Hispanic Marketing Campaign

• DishLATINO

• Ford Motor Company / Azteca America

• McDonald’s / D expósito & Partners

4:30 – 5:10


Ford/Azteca America

Mcdonald's/D expósito & Partners

DishLATINO

4:30 – 5:10


4:30 – 5:10

Top Mobile Marketing Campaign

• AT&T Mobility

• Heineken's UEFA Champion The Match

• Home Depot / Briabe

4:30 – 5:10


Heineken

AT&T Mobility

Home Depot/Briabe

4:30 – 5:10


4:30 – 5:10

Top Media Professional of the Year

Elizabeth Barrutia, President & CEO, BARU Advertising

Juan Carlos "JC" Balarezo, Media Director, EPMG

Gloria Constanza, Partner & Chief Contact Strategist,

d expósito & Partners

4:30 – 5:10


Juan Carlos

Gloria Constanza

Elizabeth Barrutia

4:30 – 5:10


Juan Carlos "JC" Balarezo, Media Director, EPMG

4:30 – 5:10

2015 Grand Winner

The Award Winner with most votes of the 8 categories is awarded the 2015 Grand Winner Award.

4:30 – 5:10

2015 Grand Winner

Coca-Cola and Social@ogilvy

Rooftop Terrace PartyPresented by

DESCRIPTION:

• Join Conference attendees and speakers and have drinks and food while you enjoy viewsof the New York City skyline.

5:15 PM(Auditorium Scholastic)