Flash Series:The Bing Ads Intelligence Tool

&HOSTED BY:

Who am I?

About me…

Bing Ads Search Account Manager at Microsoft

Digital Marketing Speaker at SMX, Hero Conf, Bing Ads Connects

Digital Marketing Writer at Search Engine Land, PPC Hero, Bing Ads Blog, SEMrush

PPC Trainer and Educator Lover of all things Fast & Furious.

@ecouch11

Eric CouchAgency Account Manager

Join the conversation

• Include the hashtag #thinkppc • in your Twitter tweets.

Or use the webinar question box to send us questions.

Join the conversation

Live Poll Question #2

How do you manage your account(s)?#thinkppc

a) I’m part of an in-house PPC team.b) I do all the marketing myself.c) I work at an agency.d) I’m a consultant.

Live Poll Question #1

What we’ll cover

• Supercharge your keyword research.

• Analyze your device trends and demographics.

• Easy keyword templates that to streamline your workflow.

• Broad Match Opportunities and Search Terms.

• Bulksheet functions that do the heavy lifting for you.

Get keyword suggestions or download your existing Bing Ads account and perform keyword expansion for existing ad groups.

Get insights on traffic opportunities and bid optimization strategies to perform better keyword expansion analysis.

Easily build list of relevant keywords with real query data from the Yahoo Bing Network.

Create bulksheets with generated keywords and bids that can be seamlessly imported into Bing Ads or Bing Ads editor.

Bing Ads Intelligence toolCreate more effective campaigns with a powerful keyword research tool right in Excel

Keyword Research

Supercharge your keyword research with filterable, sortable data directly in Excel.

Keyword Research – Suggestions

Keyword Research - Suggestions

Keyword Research – Site Crawler

Keyword Research – Site Crawler

Keyword Trends

Find actionable device, demographic, and seasonal trends with Bing Ads Intelligence.

Keyword Trends – Query Volume Traffic

Keyword Trends – Query Volume Traffic

Keyword Trends – Device and Position

Keyword Trends – Device and Position

Keyword Trends - Demographics

Keyword Trends - Demographics

Keyword Templates

Generate thousands of keywords with pre-selected templates, taking the manual labor out of keyword research.

Keyword Templates - Holiday

Keyword Templates - Holiday

Keyword Templates – Generators

Keyword Templates - Generators

Keyword Templates – The Full List

• Holiday Keywords - Seasonal, Retail, and Travel variants.• Search Query Insights Dashboard• Tweet Based Keyword Expansions• Seed Keyword Modifiers• Geographic Expander• Keyword Expansions filtered by KPI• Plural/Singular Keyword Generator• Word Order Randomizer• Keyword List Generator

Keyword Opportunities

View your account’s custom Broad Match Opportunities and their Search Terms directly in Excel.

(And import them in to your account, too.)

Keyword Opportunities

View the Broad Match Opportunities for your account imported directly from the Opportunities tab.

Keyword Opportunities

View the Broad Match Opportunities for your account imported directly from the Opportunities tab.… and see the kinds of queries they’ll bring in.

Keyword Opportunities

View the Broad Match Opportunities for your account imported directly from the Opportunities tab.… and see the kinds of queries they’ll bring in.… and post them directly to your account right from Excel.

Keyword Bulksheets

Create custom bulksheets ready for upload with the click of a button.

Keyword Bulksheets

Keyword Bulksheets

Keyword Bulksheets

How to get started

• Download Bing Ads Intelligence from the “Tools” menu in the Bing Ads UI.

• Requires Microsoft Excel 2007 or later, PC-only.

• Enable the Bing Ads Intelligence plug-in in your Excel options.

• Log in to your Bing Ads account to use your new tools.

Live Q&A Time!

Have more questions?

Thank you for attending our webinar! #thinkppc

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