Karan Gujral

CMBA-6

#MasterStrokeSocial Media Campaign

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- Of all the Adults online 58% use Facebook- 70% of social media users use Facebook daily- Best for building a community

- Of all the Adults online 22% use Pinterest- 17% of social media users use Pinterest daily- 42% of online women use the site

- Of all the Adults online 21% use Instagram- 13% of social media users use Instagram daily- Of all online users 29% females and 22% males use InstagramSource: http://digitalrepublik.com/digitalgazette/2016/may/how-to-pick-the-right-social-platform-to-grow-your-sales.html

For this Campaign we’ll use Facebook, Instagram and Pinterest. Reasons for the same are:

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#MasterStrokeCampaign name reflects the sense of accomplishment. Moreover no one has used it for any campaign till date and there are only 1,195 posts on Instagram under this tag. So it is sort of untouched campaign name.Order any one of the Masterpiece of our FIXOFAST Verified Carpenter and stand a chance to win “Beautifully Handcrafted Bedroom Set*” worth Rs. 1,00,000/- and other surprises.Steps to hit “MasterStroke” – 1) Order any one of Masterpieces displayed on our Facebook Page, Instagram or

Pinterest account2) Write a review on our facebook page (Whatever you feel like sharing)3) Just sit back, relax and wait for our Lucky Draw results

Terms & Conditions – 1) The item bought must be equal to or more than Rs. 5000/-2) The prizes displayed are for visual purpose and actual items may vary.3) FIXOFAST carries the right to make any change in the contest without any prior

notice and its decision is deemed to be final in any discretion.

* Bedroom Set includes a queen size bed, a 3 door wardrobe with mirror and a side table.

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Benefits of Campaign:

For Customers – - Chance to win Bedroom Set worth Rs. 1 lac and many other prizes- Adding one “Beautifully Handcrafted Masterpiece” in their home

For Carpenters – - Platform to display their best work- Recognition by customers- Appraisal by customers in the form of reviews

For FIXOFAST – - Increase in awareness about the company and its work among targeted customers- Increase in existing sales- Increase in number of followers on social media platforms- Most useful user generated content in the form of reviews- Opportunity to build a loyal customer base.

1 2 3 4 5 6For Facebook:

Order any one of the Masterpiece of our FixoFast Verified Carpenter and stand a chance to win “Beautifully Handcrafted Bedroom Set*” worth Rs. 1,00,000/- and other surprises.Steps to hit #MasterStroke:1) Order any one of Masterpieces displayed on our Fb Page, Instagram or Pinterest account2) Write a review on our fb page3) Just sit back, relax and wait for our Lucky Draw results.

1 2 3 4 5 6For Instagram:

Order any one of the Masterpiece of our FixoFast Verified Carpenter displayed on our Fb Page, Instagram or Pinterest account and stand a chance to win “Beautifully Handcrafted Bedroom Set*” worth Rs. 1,00,000/- and other surprises.#MasterStroke#FIXOFAST#Masterpiece#Carpenter#Furniture

1 2 3 4 5 6For Pinterest:

Win “Beautifully Handcrafted Bedroom Set*” worth Rs. 1,00,000/- and other surprises.Hit a #MasterStroke:1) Buy one Masterpiece

displayed on our Fb page, Instagram or Pinterest account

2) Write a review on Fb page3) Sit back and wait for

“Lucky Draw”

THANK YOU#MasterStroke