1. Reason with Video Five reasons why to USE Video

2. There are so many things that you can get out of a video that just isnt possible in a page of sales copy or an image. 3. Internet Marketing direct response experts say that it takes about seven seconds on average to capture someones attention before their attention drifts and they leave your website. 4. This has traditionally been done by a Massive Bold, Red Headline which extended down, ending with an Add To Cart or Buy Now button at the bottom. 5. Lets Be Honest. Who Actually Reads All That Any Way? You know just as well as I do that we prefer to scroll down to the very bottom to see how much the actual thing costs, whatever it may be. 6. There has been an increasing trend where marketers are replacing that long copy simply with a video and link or a form they have to fill in for more information. Its faster, more effective and frankly, its more fun as well. 7. 5 Reasons Why Videos Are So Successful 1. People tend to share videos around. 2. Videos can demonstrate and prove things to people. 3. Videos can convey emotion better than words can. 4. You can involve your target audience in videos. 5. Videos are more memorable. 8. Each of these five points will be explained in greater detail later. Just keep them in mind as youre going through this course.