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Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar. This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/
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Five Content Marketing Metrics You (are not tracking,
but ) Should Track THOUGHT LEADER WEBINAR SERIES Sep 24, 2014
Claye Stokes V.P. of Client Services at SEO.com @claye plus.google.com/+ClayeStokes
Resume Disclaimer
The most important metrics are the ones that signal real business metrics (leads
and revenue)
1: Social Momentum of Your Website
Stat 1: Website Social Momentum
How is social engagement with your website trending?
Everybody Tracks Social Shares
But Rarely as a Trend
Google Analytics Kinda Does...
But this isn’t even close to the whole picture
1. Compile Website URLs Export site URLs using:
• Screaming frog • XML sitemap • GA page export
2. Store Website URLs
• Tom Anthony’s Google Sheet • Dilly Marketing • SharedCount • FB Stats • Database • (Soon to be released) SEO.com Social
Tracker)
Tom Anthony’s Google Sheet
Social Tally
Use Social Tally’s easy Multi-URL tool by pasting in your list of URLs
Shared Count
Honorable Mention: FB Stats
Website Social Momentum Per Page
Track social momentum of content published on 3rd party websites, or competitor content
2: Social Momentum (External Content)
External Content Momentum
You’re publishing content all over the web… how are users responding on Social Media?
Competitor Content Momentum
Watch top trending competitive content to study your target audience and provide winning content
1. Compile URLs Export site URLs using:
• RightIntel • Search Results • Screaming frog • BuzzStream • XML sitemaps • RSS Feeds
2. Store URLs • Tom Anthony’s
Google Sheet • Dilly Marketing • SharedCount • FB Stats • Database • (Soon to be released)
SEO.com Social Tracker)
Competitive Social Momentum
3: Competitive Blog Content Strategies
What to Track
• Share metrics of competitive URLs • Blog Post Frequency • Common times of day and week when content is
published
How to Track
• RSS Feed Social Share Counting Google Spreadsheet • (Coming Soon) SEO.com RSS Feed Chrome extension • RightIntel Content Curation
1. RSS Feed Social Share Counting Spreadsheet
- By Martin Hawksey
2. SEO.com RSS Feed Chrome Extension
4: New Links Generated (Monthly)
How to Track 1. Using your favorite backlink tool, export your links
monthly
2. Dedupe this month’s export with last month’s - all remaining are new a. Tip: some tools like Majestic give a date of when they were first found
Helpful Tool for Deduping • http://bit.ly/linkdedupe
5: Site Speed
The Top Underrated Metric
Search Metrics - SEO Ranking Factors and Rank Correlations 2014
How to Track • Google Insights for Search • Google Analytics • webpagetest.org • Quicksprout Site Speed Score
How to Optimize for Speed • Caching • Minification • Image Optimization • Optimize for Browser Caching
Prioritize!
• Site as a whole is important • Home page is important • BUT: don’t forget about high priority content!
Simple Solutions, Big Results
Thank You
