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Seb AtkinsonOrganic Search Manager
Supercharged digital, lovingly crafted to perfection
12 seconds
Source:CMO(Adobe)2015
You’ve got 8 seconds
Source:CMO(Adobe)2015
You’ve got 8 seconds 12 seconds
Millennials Gen Z
You’ve got 8 seconds 12 seconds
Millennials Gen Z
You’ve got 8 seconds 12 seconds
Millennials Gen Z
You’ve got 8 seconds 12 seconds
Millennials Gen Z
Social Networks
Messaging Apps
Source: CMO (Adobe) 2015
12seconds
12seconds
12seconds
6 billion monthly content views
Source: Buzzfeed 2015
12seconds
>75% of these are not to the website
Source: Buzzfeed 2015
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21% of content views
Source: Buzzfeed 2015
12 seconds
40% of consumers will be Generation Z
2020
Source: CMO (Adobe) 2015
12seconds
Product > Experience
12seconds
Time to result = Important
12seconds
12seconds
12 seconds 999,868 Keywords Analysed
Rich snippets appeared 9.28% of the time
90.72%
9.28%
Source: getSTAT “Featured Snippets” whitepaper 2016
12seconds…as high as80% Click Through Rate
12seconds
12secondsHow to get your content found in rich snippets
12secondsONEFind what (factual) questions are being asked
12seconds
answerthepublic.com
12seconds
#1Check
12 seconds Mine the questions already being asked on your site
12secondsTWOAdopt a Q&Aformat for content
12secondsTHREEUse specific structured formatting
12secondsFOUROptimise existinglistings for more traffic
12 seconds Thank you!
selesti.com/masterclass
