The Frustration of Gaining Business and Why Large

Producers Are NOT Frustrated

You have 2 choices for gaining business:

1. You can cultivate the relationships with the people who already know you OR

2. You can spend time hunting strangers

Most STRUGGLING producers do #2

Most of the SUCCESSFUL

producers do #1

Industry Research

Industry research proves that the most productive resources are devoted to people who already know you

You can see that this research by Tiburon Strategic Advisors shows that focus on existing clients pays far better than prospecting for new clients

What the financiallysuccessful advisors know

“…nearly nine out of 10 advisers (89.7%) earning at least $100,000 say that maintaining client communications is a significant concern to them….less than half of the advisers who are earning less than $100,000 think client communications is important.”CEG Worldwide study of affluent investorsLess successful advisors have a false assumption: that their clients will take initiative to call them to do more business or contact them with referrals.

What the financiallysuccessful advisors know

“Frequent contact with customers, or "relationship management," is important in building a successful business. The payback is clear: Retaining current customers costs five to seven times less than finding new ones. Studies show that over a lifetime, loyal customers purchase more, cost less to sell to, and will refer five other people to a business.”TICKER Magazine

What the financiallysuccessful advisors know

“…the most satisfied [affluent clients] averaged 28 contacts (in person, by telephone, by mail and by email) with their advisors in a one-year period. Very dissatisfied affluent investors, on the other hand, averaged only 17 contacts over the same period” CEG Worldwide study of affluent investors

What the financiallysuccessful advisors know

“In our study of affluent investors…almost half of the respondents said they had changed primary advisors in the last year….without exception, investors who had switched had less regular contact with their primary advisors than those who had not switched.”Registered Rep MagazineYou probably don’t even know if your clients switch to another advisor—they don’t bother to tell you. They simply do all of their new business with another advisor and send their referrals to him.

What the financiallysuccessful advisors know

“Of those who had three or more annual contacts, 66 percent planned on giving their primary advisor more assets to manage, and 64 percent said they would give that same advisor referrals. Of those who had two or fewer contacts from their advisor, the numbers were 1.4 percent and 0 percent, respectively.”Registered Rep Magazine

What the financiallysuccessful advisors know

“You need lots of contacts with clients—between two and three contacts every month with every client…To accomplish it, you’ll want to create a system in which contacts are predetermined and easily replicated between clients”Financial Planning MagazineWould you like to own such an automated system to continually reach out to your clients and existing prospects (those who already know you)? And repeat the habits of top producers?

Automated Solution

Touches every one of your clients and prospects every 30 days

Puts new ideas in front of them that generates more business from existing clients

Reaches out to them resulting in 2% of recipients calling you each month

Gives your clients and easy and comfortable way to send you more referrals

Has your prospects more likely to contact you and become a client

What are the numbers for your business?

We have a simple automated tool that does the following:

Automated Solution

Continually enhances your professionalism

Gives your clients an easy way to send you referrals and you never need to ask

Convinces your prospects that you are the best candidate to handle their money

Is much less frustrating, time consuming and far more lucrative than what you have been doing

Would you like to see a sample?

The Senior Finances Automated Newsletter reorients your focus to your existing relationships and provides these benefits:

Automated Solution

Create your sample newsletter here:

http://www.advisor-newsletter.com/demo

The Senior Finances Automated Newsletter reorients your focus to your existing relationships and provides these benefits: