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We’re excited to share
A new destination in Portland
A lot of people drink wine, but we
see value in millennials.
So… Let’s take a look at Portland
Small restaurants and bars
Cheaper prices, higher
consumption level
Flocking to Portland
Biggest growing market for alcohol
What do we mean by millenials?
They want:
They want:
A uniquely tailored adventure
They want:
A uniquely tailored adventure
Experience
They want:
A uniquely tailored adventure
Experience
All in the company of good friends
Let’s look at the history of…
Hipster culture
Tired of being treated as millenials
Hipster culture
Tired of being treated as millenials
Hipster culture
Highly educated, well traveled
Tired of being treated as millenials
Hipster culture
Highly educated, well traveled
Anti-anti culture
How do we get millenials to relate
to the wine culture?
We need to change the perception
of wine drinking.
We don’t want to be known as a
wine bar, because we aren’t.
We’re so much more.
Wine cocktails
Wine carts
Live music
Updated interactive art
How will we create a community?
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Stadium seating
Concerts
Local artists
Local influencers
Single seating only at the bar
Word of mouth advertising
DIY “photo booth”
DIY “photo booth”
Who are we up against?
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
A sunset hike in the Gorge
Going to see a show
Going to a bar
Having a picnic
Having friends over around a fire
Netflix marathons
Girls wine night
SOFT OPENING
Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free gift, free drinks and food
Gift cards and gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards and gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards + gifts from local people
Acoustic session
Start off with a bang
People in the community
Invite influencers
Exclusive
Free drinks + food
Gift cards + gifts from local people
Acoustic session
OPENING NIGHT
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get on a local email list
Word of mouth is key
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get a local email list
Word of mouth is key
Drink cart
Band
PR + press promoting concert
Sign out front
Pay to get a local email list
Word of mouth is key
Social media
Give people a reason to follow us.
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
Share local art cycled weekly
Discounts + promotions
Exclusive events
User generated content
Recipes
Newly introduced wine
Where the drink cart is
How are we going to afford this?
Stairs and interior $15,000
Soft opening $ 3,000
Opening night $10,000
Local artists $ 2,000
Drink cart $ 5,000
Band $ 5,000
= $40,000
Our strategy to measure success?
20% retention rate of opening
night customers.
At least 100 tagged photos.
Breakeven in 6 months.
We’re your “anything exciting.”