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Don’t go viral @stekenwright | #FigDigContent | 18 th June 15

Figaro Search: Don't go viral, go useful

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Page 1: Figaro Search: Don't go viral, go useful

Don’t go viral

@stekenwright | #FigDigContent | 18th June 15

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What is viral content?

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A viral marketing campaign doesn’t have to

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sports.ladbrokes.com/sports-central/election

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Going viral ≠

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This is

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RSS subscribers

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Twitter followers

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Marketers read our blog every day

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Pageviews

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The post is the 3rd most popular on branded3.com

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Going viral ≠

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Be prepared for

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If it’s worth syndicating someone will do it for you

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People tell their own stories

…make it easy

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Promotion

PR

Blogger Outreach

Response Source

Reddit

Forums

Facebook Advertising

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some people like to…

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No engagement

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…but social shares are hardly

Business critical

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Traffic is

Business critical

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in referrals

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YOY organic traffic

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Conversions are

Business critical

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We generated

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Thank you!@stekenwright

[email protected]