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Benefits help sell products, features don’t
www.michaelgally.com מיכאל גלי
על הבלוג של , בין השאר, מבוסס
www.helpscout.net/blog/
“The most common thing that pegs an entrepreneur as an amateur is when they come
in and immediately start talking about their amazing new technology, and forget to start
the discussion with, "What big problem in the market am I trying to solve?”
Dina Routhier, Mass Ventures
It’s always about them (not you!!!)
What developers typically try to sell
What costumers actually want
Features תועלות
Talking about Benefits = Speaking Customer Language
Increased revenues Faster time to market Decreased costs Improved operational efficiency Increased market share Decreased employee turnover Improved retention levels Increased differentiation Faster response time Decreased operational expenses Increased sales per customer Reduced cost of sales Improved asset utilization Faster collections Reduced cost of goods sold Minimized risk Additional revenue streams Increased market share Improved time-to-profitability Increased billable hours Reduced cycle time Increased inventory turns Faster sales cycles Reduced direct labor costs
התועלת משכנעת את הלקוח שאתם
מבינים את בעיותיו מיועדת להשיג features –הצגת ה
Justification Point of difference
אם אתם מעוניינים לדבר את שפת התועלות ולהגדיל את המכירות
:לפגישת הערכת מצב ללא תשלום
מיכאל גלי
054-6540402: נייד
מעוניינים לקבל תוכן שיווקי פרקטי הירשמו
:לבלוג
www.michaelgally.com