Welcome to[ ]Service MarketingTopic: Service Marketing For Hospitality And Toursim

FACILITATING

SUPPLEMENTARY

SERVICES

Information of

Direction to service site -Schedule/ service hours -

Prices -Reminders -

Warnings -Conditions of sale/service -

Notification of changes -Documentation -

Confirmation of reservations -Summaries of account activities -

Reciepts and tickets -

Consultation elements

Examples Of

Oder Taking Elements

− Memberships in clubs/programs− Subscription services (e.g., utilities)− Prerequisite based serviced (e.g.,

financial credit, college enrolment)

Seats/tablesrooms –Vehicles or equipment rental –

Professional appointments -

Applications

Reservations and check in

Order entry

− On-site order fulfillment− Mail/telephone/e-mail/web order

Billing of

Periodic statements of account activity -Invoices for individual transactions -Verbal statements of amount due -

Self-billing (computed by customer) -Machine display of amount due -

Consultation elements

Examples Of

Hospitality Elements

Cash handling or change giving -Check handling -

Credit/charge/debit card handling -Coupon redemption -

Self-service

Direct to payee or intermediary

− Insert card, cash or token into machine− Electronic funds transfer− Mail a checck− Enter credit card number onlne

Automatic deduction from financial deposits

− Automated systems (e.g., machine-readable tickets that operate entry gate)

− Humn systems (e.g., toll collectors