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Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook

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Bluewater's newest webcast, Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook, teaches you how to score big with slam dunks, free throws, and 3-pointers on Facebook.

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Page 1: Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook
Page 2: Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook

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Why Facebook Needs to be in Your Franchise Marketing Playbook:

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monthly  ac-ve  users…    

1.2 billion

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And  the  average  user  is  connected  to    80  community  pages,  groups,  and  events    

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Facebook  accounts  for  114  billion  minutes  of  online  ac-vity  in  the    US  per  month.  

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Slam Dunk Your Franchise Marketing Approach

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Assign  someone  to  “own”  and  manage  your  Facebook  page  

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Increase  Facebook  engagement  by  asking  ques>ons:  

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of  consumers  are  more  likely  to  try  new  things  when  it  is  suggested  by  a  friend  on  social  media    80%

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Nail Your Free Throws with Localized Content

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Having  community-­‐based  marke-ng  ini-a-ves  is  key  to  having  a  successful  franchise    

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Timely  posts  increase  fan  excitement,  generate  spikes  in  engagement  and  allow  for  further  reach    

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Remember  the  80/20  Rule  –  80%  of  posts  are  about  your  community  or  customers  and  20%  is  about  you    

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Hit 3-Pointers with Facebook Ads

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Newsfeed  ads  have  a  21  -mes  higher  click-­‐through  rate  than  standard  web  ads  with    49  -mes  the  click-­‐through  rate  of  Facebook’s  right  side  ads    

21x

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Targe-ng  your  fans  with  Facebook  ads  can  increase  click-­‐throughs  by  700%    

700%

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For  every  $1  that  Unilever  spent  on  Facebook  ads  for  Suave  beauty  products,  they  saw  a  return  of  $8.41    

$1 = $8.41  

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Slam Dunk Your Franchise Marketing Approach

The 3 Game Changers

Nail Your Free Throws with Localized Content

Hit 3-Pointers with Facebook Ads

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Get the Infographic!

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bluewaterbrand.com/facebook  

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Craig Boyte Director  of  1:1  Digital  Strategy  

MaK* Wangsness Digital  Marke-ng  Manager  

Thank you!      www.bluewaterbrand.com  

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Connect with Us!

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@BluewaterBrand  

facebook.com/bluewaterbrand  

Bluewater  Inc.  

bluewaterbrand.com/blog