GROUP 5FACEBOOK

BY:Abrity Bhattacharya

Anuja SunnyDavin Mathew

Maria BobanPayal Sadhwani

Rupali BibhapurkarShrilakshmi Menon

TIME LINE

• 2003October 28, 2003: Mark Zuckerberg releases Facemash,

the predecessor to Facebook. It was described as a Harvard University version of Hot or Not.

• 2004 January 2004: Mark Zuckerberg begins writing Facebook. January 11, 2004: Zuckerberg registers thefacebook.com

domain.February 4, 2004: Zuckerberg launches Facebook.April 13, 2004: Zuckerberg, Dustin Moskovitz, and Eduardo

Saverin form Thefacebook.com LLC, a partnership.

June 2004: Facebook moves its base of operations to Palo Alto, California.

December 30, 2004: Facebook achieves its one millionth registered user.

• 2005 Early 2005: Added international school networks and added photos.

May 26, 2005: Accel Partners invests $13 million into Facebook. July 19, 2005: News Corp acquires MySpace, spurring rumors about

the possible sale of Facebook to a larger media company. August 23, 2005: Facebook acquires Facebook.com domain for

$200,000.

• 2006 2006: A leaked cash flow statement shows that Facebook had a net

loss of $3.63 million for the 2005 fiscal year. September 2006: Facebook discusses with Yahoo! about the latter

possibly acquiring the former, for $1 billion. September 2006: Facebook launches a high school version of the

website. September 26, 2006: Facebook is open to everyone aged 13 and

over, and with a valid email address.

• 2008June 2008: Facebook settles both lawsuits, ConnectU

vs Facebook, Mark Zuckerberg et al. and intellectual property theft, Wayne Chang et al. over The Winklevoss Chang Group's Social Butterfly project. The settlement effectively had Facebook acquiring ConnectU for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation.

August 2008: Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion.

October 2008: Facebook sets up its international headquarters in Dublin, Ireland.

• 2009 August 2009: Facebook acquires FriendFeed. September 2009: Facebook claims that it has turned cash flow positive

for the first time.

• 2010 February 2010: Facebook acquires Malaysian contact-importing startup

Octazen Solutions. April 2, 2010: Facebook announces the acquisition of photo-sharing

service called Divvy-shot for an undisclosed amount April 21, 2010: Facebook introduces Instant Personalization, starting

with Microsoft Docs, Yelp, and Pandora. June 2010: Facebook employees sell shares of the company on

SecondMarket at a company valuation of $11.5 billion. Facebook also announces the start of the Like button being available for comments.

October 1, 2010: The Social Network, a film about the beginnings of Facebook directed by David Fincher is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened.

• 2011January: $500 million is invested into Facebook for 1%

of the company, placing its worth at $50 billion.February: Facebook adds new "civil union" option for

gay partnership.June: Facebook partners with Skype to add video chat.September: Facebook partners with Heroku for

Facebook application development using the Facebook Platform.

September 22: Facebook launches new UI Timeline in F8 Convention.

October 10: Facebook launches iPad app.December 21: Facebook log in page changes due to

Facebook Timeline addition

• 2012 April: Facebook acquires Instagram for $1 billion. May: Facebook goes public, negotiating a share price of $38 a piece,

valuing the company at $104 billion, the largest valuation to date for a newly listed public company.

October: Facebook reaches 1 billion active users. • 2013

January: Facebook announces and begins rolling out Facebook Graph Search.

March 8: Facebook announces that they acquired the team from Storylane, but not the product itself.

April 15: Facebook launches a new timeline. June 12: Facebook announces support for hashtags. June 30: Zuckerberg joins 700 Facebook employees for the June 2013

Lesbian Gay Bisexual Transgender Pride Celebration march in San Francisco, U.S. The 2013 Pride celebration was especially significant, as it followed a Supreme Court of the United States ruling that deemed the Defense of Marriage Act (DOMA) unconstitutional.

THINK LIKE ZUCK• Five business formula that Zuck took and that

marketers can learn from:

1. Be customer centric: Show passion towards the interest of your customers in whatever business you are. Reach to customers gather their interests and keep them in your mind while designing the product.

2. Have a clear purpose: To stand out and get recognized in a crowd there should be a clear vision and objective of your business also you should be confident on them.

3. Take risk: Most important is focusing and relying too much on facebook for which he dropped his college to focus on building facebook. Then he confronted google the giant that time. Accordig to him a person cannot succeed in his life unless he takes a properly planned risk.

4. Don’t just market products, inspire movement: Engage 10% your most passionate customers and employees who already knows about your brand to spread awareness through their word of mouth, If you will be able to do this in meaningful and inclusive ways you will create a movement not campaign.

5. Partner with right people: Right people are those person who share the same passion, live your values and strive for same purpose.

Some Statistics

•THANK YOU