Embed Size (px)
Citation preview
CV Fabio Wilhelm Invidia
1
CURRICULUM VITAE
FABIO WILHELM INVIDIA Mobile: +39 3930039200; E-mail: [email protected]; http://it.linkedin.com/in/fwinvidia
Numerous years of consolidated experience in the areas of Communications and Marketing, in the Creation, Management and Realization of Communication Strategies, Promotional activities and below the line capable of bringing added value and innovation at the profit and benefit of any given company.
My most distinctive work competencies relate to the following areas: COMMUNICATION
PLANNING, BUDGET & PRODUCTION MANAGEMENT, BRANDING, PR, CROSS PROMOTION, BU
MANAGEMENT, CONTRACT & DEAL NEGOTIATIONS.
Work Professional, expert in the Creation, Development, Production, Control and Coordination of Events, Unconventional Marketing activities and BTL in the areas of B2B and B2C; Study, Research and Commercial Development of new Communication Media; Implementation and Development of New Media.
I have gained considerable skills in the Coordination of Press Offices, Creative Agencies and Event Companies, in the management of business relationships with publishers, agents and suppliers, in the selection and training of agency networks assigned to the sale of ATL anf BTL activities.
I am capable of operating in synergistic dialectic marketing and technology, with expertise that blends a background of thorough understanding of the functional dynamics of the consumer goods mass market, acquired through the numerous and differentiated case-history that lend support to the activities managed.
Jan. 2014 - Current
STRATEGIES PLANNING & EVENT CONSULTANT Reporting to: CEO
QUBIT London – Milan - Rome Company specialized in the fields of Marketing and Communication, born in London in 2012, with the mission of disseminating and applying a new method of interpreting Communication.
JOB
DESCRIPTION
I am responsible for the overall management of consulting projects within the fields of Communication and Marketing, taking on direct responsibility for the activities, relating to both the organization and the client. I specifically am responsible for the creation, development, production, event coordination and Unconventional Marketing activities.
I plan in detail the different stages of project implementation, developing customized strategies in relation to the needs of the client, in order to ensure the highest levels of customer satisfaction.
I direct the project team by defining their guidelines and by coordinating their activities. My position also entails the screening and recruitment of potential new clients in China, Europe, and the United States, identifying new business opportunities.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
I assured the implementation of the portfolio and the opening of new channels for business development abroad.
I have completed all assigned projects on schedule and on set targets. Among the main:
Development of a launch strategy for both a dietary supplement and a brand within the sector of Fashion/Sport.
Jun. 2013 - Current
STRATEGY & BUSINESS DEVELOPMENT MANAGER Reported to: CEO and GM
BITQ Milan A Digital Platform providing innovative services in the field of Web Ticketing: distribution of tickets across multiple channels, ticket design and one to one personalization, digital or physical ticket delivery, management of entry codes and of tax seals.
JOB
DESCRIPTION
Responsible for the strategic activities in support of the company’s business, planning routes and networks necessary in order to increase company profits.
PROFESSIONAL PROFILE
PROFESSIONAL EXPERIENCES
CV Fabio Wilhelm Invidia
2
I define, in accordance with the policies and corporate image, the operating processes and the most appropriate Marketing and Communication strategies necessary in reaching defined goals.
I manage a network of Accounts, defining varying styles of Market approaches and mobilizing resources in order to optimize sales performance.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
I have achieved results in the management, sales and distribution of coupons, invitations and tickets on the Web, on Social Networks and Social buying.
Delivery of admission tickets in digital or physical format. Actualized strategic projects for: SALONE DEL MOBILE, UCI CINEMAS E SALONE
NAUTICO.
Mar. 2012 - Feb. 2013
HEAD OF BTL & EVENTS CINEMA UNIT Reported to: CEO
VISIBILIA SRL Milan - Rome Multimedia Advertising Agency: newspapers, magazines, websites, tablet applications, radio and free press.
JOB
DESCRIPTION
Responsible for the business unit and communication activities, from concept to production to follow up.
Management, development and coordination of events and BTL activities in B2B and B2C; analysis of the best channels of communication for the promotion.
Design and implementation of communication plans: coordinating the implementation of creative ideas in accordance with both cost and time planning.
Selection and management of a network of 20 agents assigned to the sale of BTL activities within the country.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
I generated a revenue growth from zero to 4 million Euro in one year of operation. Actualized innovative strategies, both online and onsite Cinema structures for
significant clients: CHE BANCA!, BOEHRINGER, SISAL, TELECOM, TIM, DAMIANI, ROYAL CARRIBEAN,
ENI, MAZDA MOTOR, FORD, NISSAN, LOTTOMATICA, LINEAR, AIR DOLOMITI, WALL
STREET INSTITUTES, VODAFONE, LG ELECTRONICS, F.LLI BRANCA, HEINEKEN,
POKERSTARS, BINGOYES, SS LAZIO, REGIONE LAZIO, MERCEDES-BENZ, PATEK-
PHILIPPE, JAEGER LE COULTRE, OMEGA, LAND ROVER, MINI, MASTERCARD,
FERRERO, EXPERT, SAMSUNG, HARIBO, LINDT&SPRUNGLI, ENEL, MOLINARI.
Jan. 2009 - Feb. 2012
CLIENT OPERATION DIRECTOR Reported to: CEO and GM
OPUS PROCLAMA SPA Milan - Rome Advertising Agency specialized in the Film sector
JOB
DESCRIPTION
Full responsibility for the negotiation of services for the creation of strategies and for the unfolding of operational processes.
Negotiation management between client and company through the development of tailored business strategies that will satisfy both parties.
Planning, coordination and optimization of all operational activities in order to make them effective and functional in fulfilling business objectives.
Coordination of Sale Force and affiliated agencies Nationally (approx. 60 resources), providing elements for evaluation in terms of targets achieved.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
I have contributed significantly to the 60% increase in business within the 2009/2012.
Guaranteed the creation, development and production of numerous communication campaigns across multiple channels (screen, hall, foyer, site) for significant clients: KRAFT FOOD ITALIA, BANCA AKROS, LEGO ITALIA, NINTENDO, MICROSOFT, X BOX,
PLAYSTATION, KIA MOTORS, PARMALAT, BARILLA, TRIUMPH, BANCA MEDIOLANUM,
PINKO, BISTEFANI, INTERSPORT, HENKEL, TOYOTA, DUREX, TAKEDA, WALL STREET,
TEMPO, FITNESS FIRST, TESCOMA, BRUMS, DANONE, BOERINGER, EQUILIBRA,
FASHION DISTRICT, LG ELECTRONICS, INPS, EBAY, HARIBO, GIOVANNI RANA,
GALBUSERA, L’OREAL, ENEL, ENI.
Sept. 1998 - Dec. 2008
FOUNDER / GENERAL MANAGER Reported to: CdA
CHOICE SRL Milan – Rimini - Rome Company specializing in the field of BTL communication.
CV Fabio Wilhelm Invidia
3
JOB
DESCRIPTION
Direction of the BU and assumption of major management decisions, implementing plans and project strategies for business development. Creative supervision and operation of all assets produced for clients: design and execution of creative ideas within budget, on time, and with excellent execution.
Managing a team of direct employees allocating targets on the basis of available expertise and target design.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
I actualized the start-up of a Creative Marketing structure which then became a point of referral for large companies for which we designed events, including:
CISCO SYSTEM, NOKIA, MOTOROLA ITALIA, SIEMENS, LG ELECTRONICS, 3, WIND,
YAHOO, CIAOWEB, ECO STORE, HONDA AUTO, HONDA MOTO, SEAT AUTO, PEUGEOT
MOTOCYCLES, FITNESS FIRST, ESTEE LAUDER, LUMBERJACK, TIMBERLAND,
HEINEKEN, MINISTERO DELLA SANITA’, COMUNE DI MILANO, GRUPPO CLASS EDITORI,
RCS, GRUPPO MONDADORI, PAGINE GIALLE, PLAY RADIO, RADIO 105, RADIO ITALIA
NETWORK, R101, RTL102.5, RADIO24, MTV, PLAYSTATION, NINTENDO, MATTEL, MC
FARLAND BEER, ADELSCOTT BEER, MURPHY’S BEER, RED BULL, CHINO’ ENERGY,
AVERNA, APEROL, JACK DANIEL’S, FINLANDIA VODKA, TENNENT’S, BASS BEER,
COINTREAU.
Apr. 1995 - Aug. 1998
EVENTS MANAGER & RESPONSABILE HR Reported to: Board Members
SPECIAL EVENTS MACHINE Milan Company specializing in event organization for the Food & Beverage sector.
JOB
DESCRIPTION
Responsible for the creative direction and production related to event planning for corporate clients.
Development of all communication strategies, defining the contents and methods of communication in relation to the recipients.
Management of human resources and recruiting, selecting qualified resources in relation to business needs.
RESULTS
ACHIEVED AND
PROJECTS ACTUALIZED
Actualized more than 2,000 events, creating a national network with more than 400 employees. Listed below are some of our major clients:
TELECOM ITALIA, OMNITEL, TIM, HONDA MOTO, SEAT AUTO, PHILIPS, VERSACE
PROFUMI, KERASTASE, MARTINI & ROSSI, BACARDI, VODKA ERISTOFF, GLEN GRANT,
ABSOLUT VODKA, GRAND MARNIER, CHIVAS REGAL, HEINEKEN BEER, LABATT’S
BEER, COORS BEER, HOEGARDEN BEER, DESPERADOS, TENNENT’S BEER, BAILEY’S,
TEQUILA JOSE’ CUERVO, SHERIDAN, VODKA SMIRNOFF, GORDON GIN, J&B, AMARO
RAMAZZOTTI, HAVANA CLUB, PERNOD RICARD, PERRIER, JAMESON’S, GALLIANO,
FAMOUS GROUSE, APEROL, KALHUA, TEQUILA SAUZA.
Jan. 2014 - Current
NEW BUSINESS DIRECTOR MILAN FWI Consulting
May. 2010 - Current
PROFESSOR MILAN IED Istituto Europeo di Design
Marketing Communication and Digital media, Evolution Marketing & Social
Media and Events Specialist.
Jan. 2013 - Current
MEMBER OF THE TECHNICAL SCIENTIFIC COMMITTEE MILAN
Consorzio Wylford
Oct. 2012 - Mar. 2014
STRATEGIES & EVENT SPECIALIST MILAN
CATULLO & SYLWIAN
Development of new Communication activities for: AIR DOLOMITI, SANTAL,
TETRAPACK, BROWN- FORMAN
CV Fabio Wilhelm Invidia
4
ACADEMIC
ACHIEVEMENTS AND
SPECIALIZATIONS
1983-1989: Communication Linguistics, I.T.S.O.S, Milano
2000-2002: TRANSPERSONAL PSYCHOTHERAPIST, U.K.P.S. LONDON
2005-2006: PNL, U.K.P.S. LONDON
LANGUAGE German and Italian: Bilingual
English and French: Good.
SKILLS Good computer knowledge, including usage of Microsoft Office package.
Born: May 20, 1969 in Milan Owner of a P.IVA/VAT
I authorize the processing of personal data within the decree of D.lgs. 196 of June 30,2003
FABIO WILHELM INVIDIA
EDUCATION AND TRAINING
