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Slides for a presentation shared at the 2013 Mobile Cincy conference. An exploration of the current state of mobile marketing across brands and retailers from small to enterprise. With mobile devices the primary way more and more people use the internet, everything from search and email to content and native advertising are impacted by mobile. Here is a visual tour of some of the best and worst practices in 2013.
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Exploring The State of Mobile Marketing
Anthony Nicalo @tonynicalo
RoadmapNumbers
Search
Vine
The Numbers
7 Billion. Today, there are more mobile-internet devices than people
77% of mobile searches happen at home or work
2015: Mobile internet traffic surpasses desktop
63 : 1Mobile site visitors use the store
locator 63 times for every one mcommerce purchase
The Numbers
84% of all multi-screen shoppers use mobile
The Numbers
74% of mobile shoppers make their purchases in a physical location
Search
73% of mobile searches trigger additional action and conversion.
Search: Olay
Find a store fails on mobileSearch: Olay
Search: Secret
Search: Secret
No results on mobileSearch: Secret
although results on desktop
Search: Secret
Email: Nike
Email: Montgomery Inn
80 million users
Instagram: Bestie
Instagram: Bestie
Instagram: Simplicity Hair Oil
Instagram: Starbucks
Instagram: Starbucks
Instagram: Best Made Co
Instagram: Sweaty Bands
Instagram: Sweaty Bands
Twitter: Lonely Planet
Twitter: Lonely Planet
Twitter: Kroger
Twitter: Kroger
Twitter: Adidas
Twitter: Adidas
Vine
40 million users
Vine: Burt’s Bees
Vine: Marc Jacobs
Vine: Warners Bras
Vine: Warners Bras
Vine: Benefit Cosmetics
Vine: Benefit Cosmetics
Bonus: Zac Posen
Bonus: Zac Posen
Bonus: Epic Fail
ResourcesContext around user behavior
http://pewinternet.org/Reports/2012/Just-in-time.aspx
3 out of 4 may be a stretch - 72%http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606
Apps vs Mobile Search (in-store behavior)http://www.google.com/think/research-studies/mobile-in-store.html
Information needs and practices of active mobile Internet users http://dl.acm.org/citation.cfm?id=1710035.1710085
Mobile influence http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/RetailDistribution/us_retail_Mobile-Influence-Factor_062712.pdf
Anthony Nicalo @tonynicalo
Exploring The State of Mobile Marketing