Multimedia ContentExploring the Different Types of

What is Multimedia Content?

Marketers can't assume that their entire audience

learns the same way.

Highly visual content stays in the long-term memory and is processed faster by

the brain.

Multimedia taps into different learning styles and appeals to almost

all learners.They have to cater to visual learners, auditory learners,

and kinesthetic learners.

Multimedia content uses different content types to create something unique and engaging with audiences.

Multimedia content lets your brand stand out when there's an average of 347,222 Tweets posted per minute, and many users

tweet more than 100 times per day.

How Can Multimedia Content Benefit Your Content Strategy?

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Multimedia content has a longer shelf life than traditional written content and static graphics.

Many companies create large outreach plans to make sure the multimedia pieces get noticed.

A company can see a bump in traffic that lasts 3-6 months after the initial launch.

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Video content is one of the easiest forms of multimedia to produce. However, quantity never rivals quality.

VIDEO CONTENT1

Exploring the Different Typesof Multimedia Content

Live Video is great for hosting live webinars

and interviews that can be shared later.

Text Video is ideal for tutorials or used over a

soundtrack for social shares.

Animated Video adds an element of whimsy

to branded topics.

LIVE

HOW TOCREATE...

Infographics are some of the most shared content on the internet.

INFOGRAPHIC CONTENT2

Be sure to select the right format to see the best results:

Quizzes tap into our inner narcissism and

curiosity.

Maps tap into the visual learning style and tend

to resemble art.

Timelines tap into complex subjects and simplify them

in ways audiences can understand.

Flowcharts are one of the easiest ways to turn

a blog post into engaging multimedia content.

Identify quantifiable goals and metrics for traffic, social

media engagement, and leads generated.

Not all multimedia content is lead generating: a quiz

might generate a ton of traffic, but few leads.

Run tests of different content types.

Choosing the RightMultimedia Content

Using the Right Multimedia Creation Tools

Set a clear production budget before you begin.

Make sure your designers understand

your brand goals.

Invest in the right tools for the job.

Test different designers and content creators - a good graphic designer,

developer, or video editor is priceless.

BRAND

Multimedia content is one of the most popular options out there. If your team is armed with set goals and the right tools

for the job, it's possible to make a big viral splash and get noticed by your peers and customers.

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