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Marketing 2015 – Rosen JCC
Rosen JCC Brand PresentationNon Profit Branding Examples
Visual Brand
This is our title font.Ubuntu - Crisp
This is our body font.Fira Sans - Book
Branding ColorsTel Aviv – main palette
Main logo – Poppy J
Sub-Brand
Internal sub-brands Event sub-brands
Brand Badges
Variety of brand badges
Brand Personality
Smart Funny Cultural Successful Empathetic Intellectual Philanthropic Entrepreneurial Moral, but not preachy Doing good in the world
JewishCompassion/HeartStandardsFlexibility/On My Terms
Taglines
The J is for you.
Join your new community.
A premiere community center in Central Florida.
Print Items
Letterhead
Business CardFront/Back
Social Media
Relies heavilyon imagery
Each site has a specific focus
Imagery
Personal, fun, warm, real people including staff
Imagery
Personal, fun, warm, real people including staff