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2014 © Humix, all rights reserved 1
Everything they do can and will be used in favor of them
Use your customer insights to service them better
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Online vs Offline shoppers
Products that fit their needs
A good buy
Compare the options
Price isn’t the only important factor
Easy access to multiple shops
Trust to pay before receiving the product
No sales person
Bigger amount of choices
Old tricks
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2014 © Humix, all rights reserved 4
Social pressure
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Limited stock
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Buy what others buy
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Confirm good decision
Capture & Use data
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Pre-sales customer journey
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Integrate online & offline
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Predict purchase need
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Adjust offering to external factors
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Offering based on profile info
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Mails based on order status
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Connect the data
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