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8 Social Media Tactics to Ignite Ticket Sales
8 Social Media Tac-cs
A0er this slideshare, you should:
• Understand what you need to do before jumping into tac8cs
• Define your target a;endee & where they hang out on SM
• U8lize at least 1 of these tac8cs in your event marke8ng strategy
8 Social Media Tac-cs
Before we get into the juicy tac-cs…
• We go;a talk PROCESS.
• Without having event marke8ng strategies in place, tac8cs are meaningless.
8 Social Media Tac-cs
Event Marke+ng is…
8 Social Media Tac-cs
Event Marke+ng is not…
8 Social Media Tac-cs
The Social Media Landscape
• Rate of change is accelera8ng quickly
• 1.6 billion ac8ve mobile social accounts
• Know your audience!
Further reading: h.p://wearesocial.net/blog/2015/01/digital-‐social-‐mobile-‐worldwide-‐2015/
8 Social Media Tac-cs
The Social Media Landscape
• Makes implemen8ng event marke8ng strategies frustra8ng at 8mes
• but also creates opportunity to find new a4endees
8 Social Media Tac-cs
Who’s ready for some tac-cs???
8 Social Media Tac-cs
Tac-c #1: Incen-vized social sharing
• It is in your a;endees’ best interest to get their friends to buy 8ckets to your event.
• Offer small discount on 8cket price to increase sharing
• Also can include discounts on future events
• Check out Referral Candy
8 Social Media Tac-cs
Tac-c #2: Ticket Giveaway Contests
• Why contests are awesome:
• Easy to setup with gleam.io
• Plays directly into an event’s social element
• Network effects!
Each entry should be considered a poten7al 7cket buyer
8 Social Media Tac-cs
Clear descrip8on on how to enter -‐>
Incen8vized ways to enter -‐>
En8cing visual -‐>
Gleam.io Contest Breakdown
More entries given based on type of ac8on
8 Social Media Tac-cs
A Ticket Giveaway in Ac-on
Conference creates a 8cket giveaway Gale enters via tweet
Conference gains exposure to Gail’s Twi;er audience
NETWORK EFFECTS!!!
8 Social Media Tac-cs
Tac-c #3: Instagram Men-oning n’ Hashtagging
Instagram is:
• The FASTEST growing social network • 26% of US adult popula8on
• Visual Storytelling
• Primarily Mobile
Your Instagram presence has to be na7ve!
8 Social Media Tac-cs
Photo Men-oning
• Every 8me an Instagram user is tagged in the comments of a photo, they’ll receive a no8fica8on
POTENTIAL VIRAL ALERT!
8 Social Media Tac-cs
Great for contests
8 Social Media Tac-cs
Best Prac-ces for Instagram
• Unless you’re producing a large-‐scale event, create an account for your org to build an audience
• Contests via photo men8oning is a great way to a;ract eyeballs
• Be authen8c & crea8ve. NOT commercial.
• Research & use popular hashtags that are relevant to your event (loca8on, target audience)
If you were organizing a vegan food truck fes7val in Aus7n, #atxvegan would be a prime hashtag to u7lize.
8 Social Media Tac-cs
Tac-c #4: Leveraging Your Speaker’s Audience
• Think of your speakers as an affiliate marke8ng channel
• Both interests are aligned • Your speakers want a large audience to talk to • Your event needs to sell as many 8ckets as possible
8 Social Media Tac-cs
Track results by crea-ng codes
Create your codes in Ticketbud Watch the tweets roll in
8 Social Media Tac-cs
Tac-c #5: Gaining Exposure Through Reddit
Common misconcep8on: Reddit community destroys any a;empt to market to them.
How not to get destroyed:
•Be na8ve
•Be authen8c
•Be relevant
8 Social Media Tac-cs
Subreddits are your friend• A subreddit is a sub-‐community focused on a specific topic.
• We recommend pos8ng in your city’s subreddit or one specific to event’s theme
• Use a conversa8onal tone when pos8ng. Be 110% sure it’s relevant. • DON’T make your post read like an adver8sement!
GOOD TITLE:
Anyone ever a4end the oyster fes7val happening this weekend?
BAD TITLE:
Buy 7ckets to the oyster fes7val for $45!! Get ‘em now!
8 Social Media Tac-cs
Subreddits are your friend
s8ckied post stays on top of page large readership = big poten8al
normal post upvoted w/ 75 comments
8 Social Media Tac-cs
Tac-c #6: Repurposing Content for Long-‐Las-ng Effects
• Use photos of a;endees in social updates
• Create highlight video from previous events
• Get your speakers to upload their slide decks
• Use tes8monials as social proof
Further reading: h.p://www.socialmediaexaminer.com/use-‐social-‐media-‐to-‐promote-‐your-‐event/
8 Social Media Tac-cs
Tac-c #7: Facebook Retarge-ng
• Retarge8ng: When you serve ads to people who have previously been on your website.
8 Social Media Tac-cs
2 Types of Retarge-ng Ads
1. Direct Ticket Purchase: Clicking goes right back to your 8cke8ng page. Most popular choice here.
2.Demand GeneraFon: Clicking the ad goes to a highlight video, speaker lineup, or just any piece of content that will help convince your a;endees to buy 8ckets.
Typically #2 works be4er if you have highly priced 7ckets
Mo $$ = Mo Convincing
8 Social Media Tac-cs
Social Media Channels for Retarge-ng
Facebook News Feed Twi;er Feed
Further reading: h.p://blog.Fcketbud.com/retargeFng-‐for-‐events/
8 Social Media Tac-cs
Tac-c #8: Twi`er Adver-sing
• Twi;er’s ad plakorm is sexy.
• More & more people who have money to spend are using Twi;er
• S8ll inexpensive to test out & quick turnaround 8me for campaigns
Further reading: How to Use Twi.er Ads to A.ract A.endees
8 Social Media Tac-cs
Twi`er Targe-ng Op-ons
• Loca8on, loca8on, loca8on
• Topical hashtags
• Influencer Targe8ng
• Device targe8ng
If you’re wan7ng to target mobile devices, make sure your 7cke7ng website is mobile responsive!
8 Social Media Tac-cs
Dissec-ng a Twi`er Ad
• 2 parts: promoted tweet & website card
• Tweet needs to be na8ve & draw audience interest
• Use Canva for quick ad crea8ves
• Run mul8ple ads to test what works
• Triple check your URL is correct!
8 Social Media Tac-cs
Where to go from here?
“Brands have to have a deep understanding of their customer base. A marketer cannot deliver the right message to the right customer at the right :me if she doesn’t know precisely what her customers want and need.”
• Find your target audience
• Create a social media marke8ng strategy
• Test out some of the tac8cs here & analyze results!