Event Marketing 101:

6 Instagram-worthy

photo moments for your

next event

300 million

That’s the number of active users Instagram has each month!

Impressive.

Out of which, 41% are aged 16-24

and 35% aged 24-34, indicating a

fairly young user base.

If your event’s demographic lies within those age ranges, you will

want to leverage Instagram to get

the word out about your event.

Furthermore, the average user

spends 21 minutes a day on the

platform!

This is unsurprising considering

the visual nature of Instagram

which makes it a lot easier to

consume and engage with as

opposed to text.

All this bodes well for the savvy

organizer that purposefully

creates Instagram-worthy photo

moments.

Here are 6 ways you could

experiment with for your next

event.

SET THE SCENE

#1

The venue design, ambience, and

good lighting are all your key

ingredients for a space that will

tempt your eventgoers whip out

their phones and go filter-happy.

This may involve leaving props

around the venue and surveying

the site to consider if it is entirely

photogenic enough.

If you are short on time and still

want an Instagram-worthy setting

for your guests, just host your

event at a quirky cafe with lots of

natural light.

More often than not, these spaces

already have Instagram accounts

that demonstrate how irresistibly

photogenic they are.

ENABLE PHOTO

BOOTH ACTION

#2

More fun than red-carpets,

especially with the right handful of

props, a glitzy backdrop, and

permission for your guests to take

multiple photos!

Who wouldn’t want to post a well-

lit fun photo of themselves with

their friends?

If you’re not confident that they’ll use the hashtags, find a way to

incorporate them into signs and

placards they could hold up.

PROJECT AN

INSTAGRAM

PHOTO WALL #3

Pull up all photos under your

event’s hashtag on Instagram and project a live feed of it onto blank

walls, preferably white so the

photos do not discolour.

This provides attendees with a

snapshot of each person’s take on your event.

Be it that awesome swag you

gave out, the delectable cocktails

served, an inspiring speaker with

quotable quotes, and the list could

go on.

All you need is some extra wall

space to harness and utilise

Instagram live during events.

PRINT IT

INSTANTLY #4

If an instant Instagram printing

service is available for hire in your

city, you could offer to print photos

off your attendees’ Instagram accounts live at your event.

Grey Goose’s event at Toronto’s Thompson Hotel saw some 365 images printed out on-site – but with

the hashtag #cherrynoir, guests created over

131,000 social media impressions that evening.

Photo © George Pimentel

Alternatively, you could invest in a

portable photo printer and print

the photos off Instagram yourself.

Oddly enough, sometimes an

effective way to get more online

engagement with your hashtag

with Instagram-worthy photo

moments is to go offline in

printing photos.

PHOTO

SCAVENGER

HUNT

#5

Make good use of Instagram’s newest feature - Stories!

Turn attendees into inquisitive

detectives with their mobile

phone’s camera.

Have them capture specific

moments, objects, spaces, and

quirky things present at your

event.

Make it a contest to give event-

goers an additional boost of

adventure.

ENCOURAGE

SELF EXPRESSION

#6

Does your event stand for a cause

or passion? Create an inclusive

space to allow for self-expression.

Provide a simple but thought

provoking question or sentence

for attendees to fill-in-the-blanks

with with their personal opinions.

People like it when their thoughts

matter and are acknowledged.

You could provide post-its for

attendees to write their thoughts

on and stick it up on a dedicated

wall at your event with someone

on your organizing team ready to

take an Instagram shot for them.

In USA Network’s #IWontStandFor campaign, attendees fill their thoughts on blank tees with

fabric markers which doubles up as awesome swag

of which when they wear helps to spread the word

about your event.

And remember, attendees need

enough battery juice!

If your attendees’ phones are running low throughout your event,

they won’t feel comfortable enough to Instagram your event at all.

Remember that Instagram-

worthy moments are only as

good as their phone’s current battery life.

Set-up a recharging station or

rent out power banks throughout

your event, especially if you

expect it to run long.

Got your own event management

tools and tips to share with fellow

event organizers?

Tell us in the comments below!

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by

Claire Ding

Original article by

Liyana Dizzy

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6 ways you can create Instagram-worthy photo moments at your events,

workshops, talks, parties, business conferences, and more.