Event Marketing 101:

3 ways you can use

videos to promote

your event brand

Without a doubt,

video has claimed

the top spot as

King of Content in

2016!

In fact it is estimated that by 2018,

70% of the total internet traffic

will be video.

While it has become easier to

create and distribute videos, it

has also become harder to grab

the attention of your audience.

5% of viewers drop

out of a video after

1 minute, and

60%

drop off after 2

minutes. 2

How do you ensure that you

(1) can command the attention of

your target audience and

(2) get them to watch your video

to completion?

You need to know “who” you are

talking to and “where” they will be.

If you know the persona of your

audience, you can curate the type

of content and the channel you

will be using to reach out to them.

For example if

your target

audience are

millennials, they

are most likely to

be reached on

Snapchat.

The type of content you post on it

will be dependent on your

objective for reaching out to

them.

How can you use videos to

increase your brand recognition

and this in turn increase ticket

sales to your events?

SHARE IT ON

YOUR

WEBSITE #1

Website visitors spend

6 times longer on pages with

videos and are 85% more likely to

purchase a product or service

after watching a video about it!

This is how Green Is The New

Black Asia does it!

Embed a video that showcases

your past events in your Facebook

page or event landing page.

Learn to embed video on Peatix

Prospective attendees will then

know what to expect at your

event and be enticed to buy the

tickets.

USE IT AS A

TESTIMONIAL #2

Societal influence is key if you

want more attendees; people are

more likely to try something new

if others, especially people they

know, are endorsing it.

Create testimonial videos with

attendees of your events that

highlights how much fun or life

changing your event was for them.

Share this video on

social media and

request those

interviewed to re-

share it onto their

channels to reach

more of your target

audience.

OFFER

BEHIND THE

SCENES TO

YOUR EVENT

#3

Your videos could be a way for

the audience to get an inside

perspective of what goes in your

events.

Bring them into an exclusive world

of behind the scenes that happens

at events that as attendees they

will have no access to!

Use platforms like Facebook Live, Snapchat,

Instagram stories, and Periscope

to showcase the setup process,

interview with speakers or

performers, or even the view of

performance from behind the stage.

It’s up to you to decide based on the needs and desires of your

viewers.

DON’T SELL, SHOW.

Remember,

What you need to do is to craft

stories around your event.

Showcase your brand

personality so that your videos

are unique to you.

Ultimately, you

want the videos

you create to

receive as many

views and shares

as possible to get

the word out

about your event.

Got your own event management

tools and tips to share with fellow

event organizers?

Tell us in the comments below!

DOWNLOAD

FREE EBOOK

This 30-page ebook is packed with tips and

tools to help you plan and market your event

like a pro in no time.

Suling Wong

Produced by

Shilpa S Nath

Original article by

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3 ways you can use videos to promote your workshops, talks, parties, business

conferences, and more.