1. The Role of a Film Distributor Evaluation Question 3 What
Kind of Media Institution Might Distribute your Product and
Why?
2. A film distributor by definition A film distributor is a
company or individual responsible for the marketing of a film.
Their roles include Bringing films to market (cinema) Bring in a
audience Create release pattern Get the material seen by as many
people as possible Attract the right audience through the films;
USP, genre, stars, technology. Release date Research current market
Devise an appropriate budget for advertising What is a Film
Distributor?
3. Indi Distributors Independent (Indi) distributors release
their film just like the conglomerates however there are many
differences between them these are Budget- Indi companies have
limited budget, a large contrast to the endless budget of a
mainstream distributors means they can advertise globally whereas
Indi film are advertised in a smaller geographical area. This means
the advertising needs to be more specific and niche. Audience-
Indis have a specific and much smaller audience is the difference
between the Indi and conglomerate distributers. Large companies can
easily target their audience through promotion such as Facebook,
adverts appearing on the pages of the types of people they want to
target. Marketing Tools- due to large budgets distribution of
blockbuster films s more creative and extravagant. Techniques such
as gorilla marketing and viral marketing are comm0nly used but they
come at a cost. An Indi production would use much cheaper and
smaller tools such as relying on word of mouth. Some example's of
UK film distribution companies are
4. The Big 6 Multi media companies have a dominance over the
market when it comes to distribution. The following organisations
are known as the big six they have power and recourses that the
indie productions do not.
5. Distributing our Product We need to choose a company that
can distribute our product to our target audience. Having
researched distributors to see what films they have on their slate
the organisation we have chosen is
6. Who ?
7. Are they a part of the big 6?
8. Why ? Entertainment One has distributed similar films to
ours with the thriller theme therefore their experience would be a
benefit as well as their audience is already targeted at they right
people. Examples of films on their slate
9. How? As an indie production company Entertainment One will
offer the contacts and know how of how to promote our product to
the best audience. Due to their size word of mouth would help
promote the product. Our product is in a niche market which means
the release patters would most likely be in small theatres and in
key city's at the same time so that the maximum amount of people
will attend. This would be after screenings at festivals so that
there is already a buzz. These are some of the things that the
company can arrange: Theatrical Releases On demand Hotels and
Airlines Home entertainment Digital ( iTunes , Netflix) We have a
different USP so they could attract new audiences and play on it
for the marketing. How Would This Company Distribute our
thriller?
