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Interesting vs Right

European Planning Conference Prague 2015, Interesting vs. right - Richard Huntington, Saatchi & Saatchi London

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Interesting �vs �Right �

20s - AMV�30s - HHCL�40s - S&S�

No one needs planning �

1200 × 913 - adsoftheworld.com

Two types of value �

One. �Constant optimisation�

Right �>�Interesting �

There is more to life than optimisation�

Two.�Periodic disruption �

Interesting �>�Right �

Laminar flow vs.�turbulent flow �

Train your mind in turbulent flow �

Nr = VDp = VD�n� v�

“Orthodoxy means not thinking - not needing to think. Orthodoxy is unconsciousness.”�

Planners are planners �

What sort of value do you want to be famous for? �

@adliterate �