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European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide
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PLANNING CONFERENCE PRAGUE * video and sound links are inereted in to PDF
Bruketa&Žinić OM
Bruketa&Žinić
MMIXXCXV
SOONER OR LATER
EVERYONE COMES TO US
CLIENTAGENCY
CHENNEL
CHANNEL
CHANNEL
media buyer
digital media buyer
AGENCY
AGENCY
DIGITAL AGENCY
FRAGMENTED MEDIA MODEL
brand
brand
brand
brandagency
agency
digital agency
media buyer
digital media buyer
CC
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PERSONAL MEDIA MODEL
TV AD WOBLLER
IMAGE HARD SELL
BRAND PERFORMANCE
STORYTELLING
SOCIAL CURENCY
REAL TIME ADVERTSING
CONUSMER SURVALIANCE
FORTUNE TELLING
DIGITAL IMPRINT
DATA VS.
INSIGHTSDATA
INSIGHTSVs.
I N S I G H T
SUGGESTIONS
C O N C L U S I O N S
I N F O
D A T A
AGENCY PERSPECTIVE
INSIGHT
SUGGESTIONS
CONCLUSIONS
INFO
DATA
CLIENT PERSPECTIVE
HUNGRY?
DATA
BIG DATA
STRATEGIC PLANNING
THRILL
DON’T USE TEMPLATES
USE BOXES
WHAT’S THE BEST BRIEF EVER WRITTEN?
DON’T WRITE BRIEFS
WRITE SPEECHES
:)
Ivan Tanić Strategic Planner [email protected] www.bruketa-zinic.com