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ViaNoveo Presentation at Rovereto Conference for the EBN (European Business Incubator Network)
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BUSINESS MODELING EXPERT MEETING
Rovereto | 5-6 December 2013
Strategy-to-market applications
VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013
THE SHORTEST ROUTE FOR INNOVATION TO MARKET
INNOVATION, A PERILOUS PATH
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1 IDEA OUT OF 3000 FINDS ITS MARKET
300 B€ SPENT /YEAR IN R&D IN EUROPE
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CAUSAL TO EFFECTUAL REASONING
THE SOLUTION: TWO MINDSETS COMBINED
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ISMA360®: a dynamic approach Management in complex and uncertain environment Iterative process based on reality Systemic approach Entrepreneurial reasoning
Fuzzy front end
DeploymentExploration/Construction
ISMA360® et ViaDesigner
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DATA SENSE MAKING
SOLUTION TO DESIGN THE STRATEGY TO ACCESS MARKET
WHAT TO SELL? TO WHOM?
Full marketing strategic mentoring Dashboards Complete synthesis report with
recommandations Product data sheets Patchwork output
One-page synthetic report Visualisation of the performance level
of the go-to-market strategy Comments and recommandations from
a certified ViaNoveo consultant
ViaDesigner Scan®
UserC
onsu
ltant/
Men
tor
Depth of analysis
En
trepre
neur
Inn
ovati
on t
eam
ViaDesigner Strategy®
Audit of access-to-market strategy
In-depth design of access-to-market strategy
VIADESIGNER SUITE
1 page presentation Radar evaluation
FREE : ViaDesigne
r PatchWork
®
Instant picture of essential variables / infosLight evaluation
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VIADESIGNER STRATEGY®, THE PATH TO MARKET
What to offer?
For which uses?
How unique?
Where?
What? To whom? How?
What is the idea/vision/invention ?What does it do ?How is it unique/legitimate?
What is the domain concerned by the innovation ?
Are there any not or badly satisfied needs?
Am I able to satisfy them?
What is the current market?
What am I able to sell ? To whom ? Which value proposal ? Which business model ?
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VIADESIGNER® STRATEGY, DESIGN YOUR STRATEGY
SaaS access
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VIADESIGNER® PATCHWORK, INSTANT PICTURE
Internet freeware
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VIADESIGNER® SCAN, AUDIT YOUR STRATEGY
Saas access
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FOR WHAT RESULTS ?
Identify & develop growth leverage
Design the strategy to access relevant markets
Transform intuition into facts, making sense out of datas
Share vision & decision among stakeholders
REFERENCES
More than 850 innovating projects modelised in ViaDesigner
In-house innovation intrapreneurship support
Customer focused innovation project support
Access-to-market strategy design support
Access-to-market models research
MEET US ON OUR BOOTH A335 !
USE FOR FREE:WWW.VIA-DESIGNER.COM/PATCHWORK
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For further information : Thomas HERLINE: [email protected] M: +33 650 69 98 25www.vianoveo.com
