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Clothing, Accessories & Other Personal Items
New options for: Sports Shoes/Trainers, Clothes & Accessories
- Activity Tracking Wristband
1.5 Million adults 15+ from Great Britain have
or own an Activity Tracking Wristband
510,000 have bought an Activity Tracking
Wristband in the last 12 months.
Base: GB Parents with children Source: Europa 2015 R1
Internet and Communications
New Options for: Sites Visited – Social Networking (Regularly/ Occasionally)
Source: Europa 2015 R1
Internet and Communications
New Options for:
Which of the following do you use social networking sites for? ..
-Making new friends -Keeping in touch with friends & family
-Sharing updates on your own life (e.g. status updates) -Sharing your own photos/videos
-Sharing online content with your friends (e,g, websites, videos or pictures) -Organising events/responding to event invitations
-Joining groups (e.g. becoming a fan of...) -Following/becoming a fan of celebrities
-Following/becoming a fan of particular brands/products -Keeping up to date with breaking news/ events
-Following sports stories -Entering competitions
-Playing games
Source: Europa 2015 R1
Internet and Communications
New Options for: Internet – How Often Purchase Online AND Frequency of Visiting Social Networking Sites:
Source: Europa 2015 R1
How Often Purchase Online: Frequency of Visiting:
Consumer ElectronicsNew Options for: Desktops, Laptops and Tablet Computers
- Added: Who uses:
You
Your partner/spouse
Son/Daughter
Someone else in Household
Source: Europa 2015 R1
Outdoor AdvertisingNew Options:
Spain: France:
Source: Europa 2015 R1
- Advertising on digital screens
- Digital TV screens on streets or
roads in the entrance to cities
- Digital TV screens on the
underground
- Advertising on digital/TV screens in
shops, points of sale
- Poster advertising at a shop
entrance – small size
- On shop windows
- In town centre cark parks
- Advertising on digital screens in shopping centres
- Digital TV screens at the airport
- Digital TV Screens at railway stations
Both:
Shopping and RetailAdded: Gift Cards and Vouchers – Which Bought
135% more likely to own a Fiat car
126% more likely to be social grade A
222% more likely to have got married in the last 12 months
60% more likely to have been abroad 4+ times in the L12M
20% live in Greater London [153]
56% more likely to have finished school/college in the L12M
Base: Purchased Gift Cards last 12 Months
Rationale: Conscious Choices
New Options for:
- The Manufacturers’ Brand (ES)- Quality (ES)- Price (ES)
- Offers/Promotions (ES)- Advertising (ES)- Availability (ES)
- Origin, country of manufacturer (ES)- Professional recommendations/reviews (ES)
- Consumer/User reviews (ES)- Friend/Family recommendations (ES)
- Novelty (ES)- Packaging (ES)
- Celebrities' recommendations (ES)
Source: Europa 2015 R1
Children’ Products – Criteria of Choices:(Most important factor / Second most important factor)
Rationale: Conscious Choices
New Options for:
Source: Europa 2015 R1
Consoles – Criteria of Choices:(Most important factor / Second most important factor)
Rationale: Conscious Choices
New Options for:
- The Lowest Price
- The Characteristics Of The Offer (Guarantees, Total Amount Insured...)
- A Trusting Relationship With My Intermediary
- A Response Adapted To My Needs Or Particular Problems
- A Solution Which Allows Me To Carry Out My Projects To A Good End
- They Guide Me, Indicate The Most Useful Solution
- The Policy Features
- Few Small Print And Clarity Of Conditions
Source: Europa 2015 R1
Insurance Companies – Criteria of Choices:(Most important factor / Second most important factor)
Rationale: Conscious Choices
New Options for:
- Price, Offer
- The Existence Of Discounts For Not Having Claims
- Acceptance Of Greater Number Of Claims Without Rise In Quotas
- The Reliability Of A Well-Known Company
- Travel Assistance
- Speed And Convenience In Resolving Repairs And Court Cases
- Including Insurance For All Passengers
- Advice From Other People
- Other
Source: Europa 2015 R1
Car Insurance – Criteria of Choices:(Main Car / Second Car:)