| Eugene Park |

SAMSUNG LAUNCHING PEOPLE ‘#BeFearless’ Campaign (2016) !Client: SAMSUNG Category: Integrated

Li Campaign DescriptionPeople all over the world live with ‘everyday’ fears or phobias. They can become a barrier to progress in life. But most people are reluctant to reveal and get help for their personal weaknesses. Treatments are expensive and time consuming, which is why millions of people only try to avoid their worst situations everyday. As part of Samsung’s program called ‘Launching People’, the objective of our campaign was to help the millennials all over the world unleash their potential to live their lives to the fullest and strongly engage young consumers with Samsung, making the brand more relevant and aspirational. http://www.samsung.com/ae/launchingpeople/ !

SAMSUNG LAUNCHING PEOPLE ‘#BeFearless’ Campaign (2016) !!NA)

The signs of fear, they’re not just fear.

Heavy pounding of your heart is a sign of excitement.

The sweaty feeling you get, a sign you're on the right path.

Your eyes wide open, the sign of your dream coming true.

The signs of fear, they’re signs of the greatness within.

Be fearless.

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SAMSUNG SUHD TV ‘THIS IS TV’ !Client: SAMSNG Category: TVC (Worldwide) !!

SAMSUNG SUHD TV ‘THIS IS TV’ Campaign (2016) !NA) !THIS IS TV SAMSUNG SUHD TV

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SAMSUNG SMART CAMERA ‘POCKET’ (2014) !NA) !WOW! !SHOOT WOW. SHARE NOW. SAMSUNG SMART CAMERA NX1

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SAMSUNG SMART CAMERA (2012) ‘WOW’ (2014) !NA) !WOW! !Share everything you shoot instantly. Shoot wow. Share now.

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SAMSUNG SMART CAMERA ‘WOW TRAVELER’ Campaign (2014) !Client: SAMSUNG Category: Integrated !

Li Campaign Description!Campaign ExecutionSamsung Camera “WOW Traveler” campaign, which started on Apr 13, invites fans to submit their best shots to compete for a 6-day expenses-paid trip to New York or London and a Samsung SMART CAMERA. The winner will be selected based on celebrity photographers’ evaluations and also the number of likes and comments. !!Campaign PerformanceThe campaign attracted immediate attention on Facebook, as the fan count of the page rose by 16,396 (22.3% increase) within 3 days after its start. The highest daily fan growth was recorded on Apr 15, when the fan increased greatly by 8,314.

Samsung Galaxy S4 ZOOM ‘TALK & ZOOM’ (2013) !남1> I talk and shoot.

여1> I shoot and talk.

여1> I talk and spin.

남1> I spin and talk.

남1> I talk and zoom.

!NA> The only smart phone with the 10x optical zoom. Samsung GALAXY S4 zoom.

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Samsung Galaxy S4 ZOOM ‘A LITTLE GENIUS, AELITA’ (2013) !Client: SAMSUNG Category: YouTube (Integrated) !!

NIKE. JUST DO IT. ’YUNA KIM’ (2010) !Client: NIKE Category: Integrated

NIKE. ’YUNA KIM’ (2010) !!자막: JUST DO IT. NIKE

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5” Teaser x 6

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5” Teaser x 6

NIKE. ’YUNA KIM’ (2010) !!자막: JUST DO IT. NIKE

HANKOOK TIRE ‘BE ONE WITH IT’ PERFORMANCE JERSEY (2014) !Client: HANKOOK TIRE Category: TVC/Integrated

HANKOOK TIRE ‘BE ONE WITH IT’ (2016) !자막:Be One with Innovation !남NA: 한계의 도전하는 기술 승리를 향한 플레이 한국타이어와 레알마드리드 최고를 향한 혁신으로 함께 달립니다 !NA1: HANKOOK TIRE Global Partner Realmadrid

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Chevrolet MALIBU ‘CHANGE, FROM MALIBU’ (2016) !Client: GM Korea Category: TVC/Integrated

Li Campaign DescriptionWith its completely new design and performance upgrade, the new Malibu wasn’t the only thing that changed here in Korea. No, the Malibu changed everything. In Korea, the mid-sized market has remained mostly untouched. (The Sonata has held over 50% of its market share.) And the way consumers saw this car segment also remained unchanged. So here’s the challenge we overcame to get the consumer to see the unseen, touch the untouched in this unchanged market. !

Chevrolet MALIBU ‘CHANGE, FROM MALIBU’ (2016) !NA) 아침의 변화 습관의 변화 애티튜드의 변화 그리고 나 자신의 변화 !이 모든 변화의 시작, ALL NEW MALIBU !자막) 변화, 말리부로부터 부터. !CHEVROLET FIND NEW ROADS

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Chevrolet MALIBU ‘CHANGE, FROM MALIBU’ (2016) !NA) 모든것이 바꿨다하지만 가장 많이 바뀐건 나 자신이다 변화 말리부로부터ALL NEW MALIBU 자막 : CHEVROLET FIND NEW ROADS

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Chevrolet SPARK ‘SPARK THE ROAD’ (2016) !Client: GM Korea Category: TVC/Integrated

Li Campaign DescriptionAriel was facing loss of emotional equity and relevance. The task? Get Mini cars here carry this stereotype. With this campaign we wanted to challenge the possibilities of the mini-car. This campaign was about a real story of a musician named Oh Hyuk and his best friend Jung Jin Soo setting out on a nation-wide road trip with the SPARK !

Chevrolet SPARK ‘SPARK THE ROAD’ (2016) ‘가고 싶은 곳, 어디라도. 스파크’ (Anywhere, places you want to visit– Spark)

자막: SPARK THE ROAD남: 먹을 것을 먹고 루트는 완벽해요. 갑시다

남NA: 스파크와 오혁의 전국 로드트립스파크 더 로드, 같이갑시다

자막: 스파크 X 오혁의 전국 로드트립지금 쉐보레 홈페이지에서 참여하세요가고싶은 곳 어디라도2017 THE NEXT SPARKCHEVROLET FIND NEW ROADS

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Chevrolet SPARK ‘SPARK THE ROAD’ (2016) ‘가고 싶은 곳, 어디라도. 스파크’ (Anywhere, places you want to visit– Spark)

자막: 동급 최초 APPLE CAR PLAY 탑재 !남: 양양 날씨는 어때? SIRI: 별로 좋지 않은것 같습니다 남NA: 오혁에게도 스파크에게도 도전이었던 5일간의 전국 로드 트립 !남1NA: 가고 싶은 곳 다 가봐. 하고 싶은 건 다해봐. 스파크니까 THE NEXT 스파크

가고싶은 곳 어디라도2017 THE NEXT SPARKCHEVROLET FIND NEW ROADS

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Chevrolet SPARK ‘LIFE IS FULL OF SPARK’ !Client: GM Korea Category: TVC/Integrated

Li

Chevrolet SPARK ‘LIFE IS FULL OF SPARK’ (2015) !자막 : LIFE IS FULL OF SPARK여1 : 나의 스파크는 일요일이다 자막 : NEW 1.0 SGE 에코텍 엔진NEXT GEN C-TECH경차 이상의 압도적인 퍼포먼스여1 : 일주일내내 몸이 무거워잖아?다 털어내고 가볍게 달릴거야자막 : 동급 초고 연비 구현(수동 모델 제외) 남NA : THE NEXT SPARK자막 : 당신의 매일이 스파크로 빛나다. THE NEXT SPARK CHEVROLET FIND NEW ROADS

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Chevrolet SPARK ‘LIFE IS FULL OF SPARK’ (2015) !자막 : LIFE IS FULL OF SPARK남1 : 내 스파크는 데이트다 오늘따라 더 이뻐보이시네요? 공주님~ 자막 : 동급 최초 프리미엄 안전 시스템동급 최초 차선이탈 경고 시스템동급 최초 전방충돌 경고 시스템초고장력 고장력 강판으로더욱 단단한 차체 남1 : 아빠랑 있으니까 든든하지?여NA : THE NEXT SPARK자막 : 당신의 매일이 스파크로 빛나다. THE NEXT SPARK

CHEVROLET FIND NEW ROADS

Chevrolet SPARK ‘LIFE IS FULL OF SPARK’ (2015) !자막 : LIFE IS FULL OF SPARK여1 : 할인받으셨습니다남1 : 내 스파크는 히어로다 자막 : eco STOP&START 테크놀로지연비와 환경까지 생각한 에코 모델남1 : 이 순간에도 난 지구를 지키는 중자막 : 동급 초고 연비 구현(수동 모델 제외) 여NA : THE NEXT SPARK자막 : 당신의 매일이 스파크로 빛나다. THE NEXT SPARK

CHEVROLET FIND NEW ROADS

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Chevrolet SPARK ‘LIFE IS FULL OF SPARK’ (2015) !자막 : LIFE IS FULL OF SPARK동급 최초 Apple Carplay 탑재여 : 금방 갈께여NA : 내 스파크는 보디가드다자막 : 더 넥스트 스파크 구매시선착순 3천 분께 100만원 할인 혜택을 드립니다동급 최초 차선 이탈 경고 시스템여 : 알았어 알았어 안전 운전자막 : 동급 최초 전방 충돌 경고 시스템여 : 그래 속도 줄였습니다 자막 : 이런 경차는 처음이니까. THE NEXT SPARK

CHEVROLET FIND NEW ROADS

MOTOROLA NAMING

!MOTOPRIZM (2008)

RAZR LuK (2009) !!Client: MOTOROLA Category: TVC

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MOTOROLA ‘RAZR LuK’ (2009) !남1 : 내 스타일남2 : 우리 스타일?여1 : 내 스타일은 남3 : 배기룩여2 : 이게 프렌치시크야남4 : 럭셔리룩여3 : 헐리우드룩남5 : 사이버룩이야여4 : 스키니룩함께 : 펌프룩이야남6 : 이거? 민석룩 남7 : 도대체 민석룩이 뭐야?남6 : 내 이름NA : Your LuK, RAZR LuKNA : HELLOMOTO자막 : MOTOROLA

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MOTOROLA ‘MOTOPRIZM’ (2008) !NA : Touch Outside Control Inside

자막 : MOTOPRIZM NA : HELLOMOTO자막 : MOTOROLA

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| NON SMOKING CAMPAIGN (2003)- 2003 Silver / The New York Festival!- 2003 Excellence / Korea advertising awards

Experience!!2011.8-Present Cheil worldwide / Senior Copywriter!2011.2-2011.8 Mate communication / Copywriter!2007.8-2011.2 Ogilvy (Seoul) / Copywriter!2004.1-2007.7 Kiss creative group / Copywriter !!Awards and Accomplishments!!2000 / Bronze / International telephone call 001 DACOM!2003 / Silver / The New York Festival – Non-smoking campaign!

/ Silver / The New York Festival – NIKE !/ Silver / London International Advertising Awards - Non-smoking campaign!

2004 / Silver / The New York Festival – Nike Kids!/ Finalist / The New York Festival – Nike Running!/ Excellence / Korea advertising awards – Non smoking campaign!

2005 / Bronze / Korea advertising awards – Non smoking campaign!2006 / Gold / Korea advertising awards – Non smoking campaign!!2007 / Band ‘Not for sale’ released ‘POP LAND’ (Singer/Writer)!2015 / Publication. Independent Magazine ‘Rootless Magazine’ (http://facebook.com/rootlessdiaryproject)!2016 / Publication. ‘Morocco dairy’ on ‘Brunch’ (https://brunch.co.kr/@rootlesscat)!!!Clients !SAMSUNG GALAXY Mobile & S Tab (2014-Present)!SAMSUNG Launching People (2016-Present)!Chevrolet / Malibu, Spark, Cadillac, Cruze (2011-Present)!!!Previous Clients!Electronics!MOTOROLA (2006-2009)!LG PDP TV / MOBILE / MONITOR GLOBAL (2003-2006) !SAMSUNG SMART CAMERA ‘Shoot wow Share now’ campaign / International (2011-2013)!Automotive!Mercedes-benz (2009-2010) !Hankook tire ‘Be one with it’ (2013-Present)!Fashion!NIKE with YUNA KIM (2011)!NIKE KIDS / NIKE RUNNING (2007,2009)!TOMBOY !Public Service!MINISTER OF HEALTHY & WELFARE ‘Non smoking campaign’ (2005-2007)!Food!PIZZA HUT (2008-2009)!Beauty !Dove (2008-2009)!Skinfood (2009-2010)!Yuhan-Kimberly (2009-2010)!Other!Double A (2011)!KEB Bank!!!Education!!B.S., Advertising & Public Relations (2004)!University of Dong-eui, Busan, Korea

Eugene Park!!* Portfolio : www.tvcf.co.kr/EUGENEPARK