Benjamin SpiegelDirector, Search OperationsE-RETAIL INSIGHTS

Spotfire Webcast

Benjamin Spiegel

Director, Search Operations

Catalyst

Twitter: @nxfxcom

Email: benjamin.spiegel@groupm.com

URL: www.catalystsearchmarketing.com

Benjamin Spiegel

Catalyst

As THE Search Innovator, Catalyst builds Search frameworks for Fortune 500 businesses to

identify new opportunities, launch new types of campaigns, and drive business growth.

Catalyst, a pioneer in search engine marketing since 1998, is renowned for being the search

agency of record for many of the world's top companies. Catalyst is subsidiary of WPP, a world

leader in advertising and marketing services, and resides within GroupM.

ONLINE COMMERCEWhat are we talking about?

$250 BILLIONU.S. consumers will spend more than $325 billion by 2016.

Source: Internet Retailer

41%E-Retail owns 41% of the e-Commerce market

2012 Growth: 27% + highest satisfaction of all e-Retailers

Online Sales: $61,000,000,000

WHAT DOES THAT MEAN FOR BRANDS?

BABY FOODLETS ASSUME YOU ARE A BABY FOOD BRAND

CONSUMERS SEARCH

FOR

Baby Food

Baby Formula

Baby MealsInfant Cereals

Formula

Infant Juices

Liquid Formula Organic Formula

Organic Baby FoodPowdered Formula Soy Formula

Toddler Pasta Toddler Yoghurt

AND 1000s MORE

MOSTLY IT STARTS OUT LIKE THIS

E-RETAIL IS DOMINATING GOOGLE

60%OF ALL TOP 10 SEARCH ENGINE RESULTS POSITIONS ARE E-RETAIL

(against 70 baby food search terms tested)

HOW DOES THAT CHANGE BEHAVIOR?Consumers choosing to purchase goods from e-Retailers over brand and owned channels.

Todays informed consumer researches, compares and purchases on a single e-Retailer.

SO HOW CAN CATALYST HELP BRANDS?

Introducing eShelf Engine™eShelf Engine™ is an insights tool that gives brands real time e-Retail

visibility and revenue opportunities with the major e-Retailers.

WHAT IS IT?1

2

3True Search Simulation

Intelligent Database

Ongoing Optimization

4 Real Time Insights

WHY SPOTFIRE?100 Key phrases per Brand

5 e-Retailers per Brand

60 Results per e-Retailer

Once a day Collection

((100x5)*60)*30

=

900,000 entries per brand/mo.Add in a couple of thousand reviews, vendors, attributes, pricing and you

are looking at an impressive data size.

Of course it’s nothing for Spotfire ;)

HOW DO WE USE SPOTFIRE1

2

3Web based real time reports

Analyst guided data exploration

Automatic report generation

4 Alerts and notifications