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Account Director: Dylan KingAccount Planner: Yingqi Dong (Dwight)
Creative Director: Katrina LovellExecutive Producer: Yizhu Zheng (Bamboo)
Market Penetration
• Reimage the brand
• Appeal to the target market of males aged 18-40
• Increase awareness
• Low Involvement
• Sponsorship
Increase of gate sales by 20% to 2,118,847
Increase TV viewership by 40%
Strong recall of brand
Long Term Strategies
New ad campaign
Print, Television and billboards
Sponsorship
Web PresenceGlobal reachLow CostInteractive
Individual Team Pages
A-League own page and store