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Case Study: Entertainment
2
Entertainment Strategies – Audience Extension
Awareness
Interest Intent
Purchase
3
We provide campaign planning and management expertise that leverages data, consumer purchasing habits, purchasing windows
and buying funnel to establish consistent communication throughout the purchasing journey.
TARGETING
PLATFORMS
DESKTOP
MOBILE
VIDEO
Digital StrategiesAudience Extension
RETARGETING
CONTEXTUAL
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIORAL
IP TARGETING
SEARCH RETARGETING
TARGETING
MICROPROXIMITY
NATIVE
Digital Entertainment StrategiesAudience Extension
We’ll optimize across content targets, data sets & platforms based on performance
Frequently Used Targeting Mix / OptionsGen. Pop
• Run of network within target zip codes of your direct market areaFrequently Used Content Targeting Options
• Arts & Entertainment, Food & Dining, Music Channel, Family, Pop Culture, ShoppingData Targeting
• Concert Goer• Festival Goer/Event Goer• Concert Ticket Intender• Music Enthusiast & Affinity *Specific Artist & Genre Available• Dining Out• Foodies• IP / Specific Physical Address List Matches• Look Alike Data of Converters
Retargeting• Desktop site visitors• Display & pre-roll• Search retargeting
Multi-platform Targeting – Right Audience Across All Screens
Entertainment TestimonialDigital Marketing
Event Overview
The Plan
The Results
The client needed to continue to drive enrollment and leads to it’s admissions department to fuel it’s continually growing programs and classes.
They’re cost per lead through other online marketing was too high and they needed a provider who could deliver a cost per lead below $400.
The Challenge Creative: Clean, Highlights clearly the event details, clear Interpretation of Event, Shows Date, Shows Cost
Chandler BBQ Festival features more than 60 BBQ pit masters serving an abundance of outrageous BBQ creations in downtown Chandler. The 6th annual festival featured BBQ, Beer, Music and contests.
Campaign Goals:• Increase awareness of Chandler BBQ Festival• Sell tickets / ticket packages• Drive visitors to their website• Increase sales / conversion through other lead
sourcesCampaign Results: January 2015 Campaign• 585,103 Impressions delivered• 776 clicks or a .13% CTR• Over 200 post click ticket purchases transactions• 27 post impression ticket purchases
C H A N D L E R B B Q F E S T I V A L
Keep In Touch
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AdCellerant.com/blogFacebook.com/AdCellerant
LinkedIn.com/company/AdCellerant @AdCellerant
Brock Berry, [email protected]