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Search Marketing In The Travel Sector | Vertical Leap | 17th May 2016
James Perrin
Digital Communications Specialist, Feefo
Enhancing Search Marketing with Customer Reviews
of Internet users say reviews influence
their purchasing decision.
Source: etailing Group
The Power of Customer Reviews
The Power of Picture Reviews
of eCommerce shoppers prefer authentic
photos from customers over professional photos.
Source: Yotpo
The Power of Video Reviews
Video content is shared
1,200% more times than links and text combined.
Source: Simply Measured
Traffic - SEO
Review signals
Improved CTR
Reduced Bounce
Rate
Sources: Moz, Search Engine Land
Algorithm updates
Traffic - PPC
Adding seller ratings to a search ad
boosts CTR by an average of
17%Source: Google AdWords blog
(175 reviews) increase in conversion,
just by placing Feefo
scores next to ‘Buy Now’
Source: Feefo
Sales – Conversions
Takeaways
Customer Reviews increase:
Trust | Traffic |Sales | Insights
Traffic & sales improve by enhanced:
SEO | PPC |Social | Content