Engineering The Perfect Direct Mail CampaignDevelop campaigns for maximum impact. Get to know your target market before sending your first mailer.

A Strong Message...and creative design are the biggest challenges in a direct mail campaign.

Use direct mail in combination with otherforms of marketing formaximum impact.

You’ve got ¾ of a second to capture your reader’s attention and inspire them to read on.

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Here’s How To Do ItDo’s and Don’ts of Direct Mail

Campaign strategies

Do...

Reference offers for educational content like ebooks, whitepapers, case studies, and more.

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Do...

Use direct mail for hard to reach target markets.

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Do...

Set up landing pages and email capture forms in association with your direct mail campaign.

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Don’t...

● Try to sell on the first mailing.

● Have more than one call to action.

● Use long and complex messaging.

● Use industry terms or buzz words.

Always excite, entertain, or inform

your audience.

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