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Engagement Junction™ is a next generation IT platform for Digital Consumer Engagement. An engagement is defined as a closed loop interaction between a brand and consumers over a period of time – examples being contests, surveys, polls, and product samples. With a wide array of rich, pre-built engagement type templates, Engagement Junction™ helps brands “close the loop” with their consumer communication. This helps brands have meaningful, structured and sustained engagements with their consumers. Find out more at - http://www.happiestminds.com/consumer-engagement-junction/
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1 © Happiest Minds – Confidential
Overview
Engagement
Junction
2 © Happiest Minds – Confidential
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Why Engagement Junction?
One way communication needs to
transform to two way dialogue or
Engagement
The brand has limited consumer
insights related to brand sentiment,
loyalty and advocacy
The B2C scenario today is largely
one way communication of
messages from the Brand to the
Consumer
3 © Happiest Minds – Confidential
Helps you “close the loop”
with your customer and
have a two way dialogue
with them
Conduct sustained
engagement by using
feedback & insights
from engagement as
an input to the next
Improve decision making
through actionable
insights based on
quantifiable KPI metrics
such as Brand Sentiment,
Influencer Score etc.
Engagement Junction™: Structured, Sustained Engagement | Consumer Insights & Analytics | Brand Advocacy
Engagement Junction - Benefits
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Identify Brand Advocates
and leverage them for
collaborative marketing 4
4 © Happiest Minds – Confidential
Use pre-built, completely configurable
engagement type templates such as
Surveys, Quizzes, & free product samples
Reward your customers for providing
their valuable inputs
Follow a simple three steps process
to configure an engagement:Choose an Engagement Type
Select a Target Audience
Promote your Engagement by
inviting customers to participate
Using Engagement Junction – A Preview
5 © Happiest Minds – Confidential
Visit us for more details:Engagement Junction
Thank You!
