Ad technology platform to enables engagements at scale

Visit engagedino.com

Paras Jain ( Co-founder) Snehal Nimje (Co-founder)

paras@engagedino.com snehal@engagedino.com

+919535135432 +918867466223

TeamSnehal Nimje (Co-Founder) Role in venture: Product development, product strategy• Co-Founded Hellointern.com (’07)- India’s 1st internship portal in 2nd year of college, acquired by Angaros group (‘12). It helped over 2500 organizations and companies to recruit interns. • Worked 3 years as Sr product developer at IDG funded, Stanford Alumni startup - 3DSoc, helping launch 3 mobile apps and

manage scalability with 4 million+ installations in total• Co-founder, Campustable.com, Helped create the product – sms, android, html5 app to connect brands and students • Won awards at many national level entrepreneur competitions and international entrepreneurial conferences.• IIT Bombay, Class of 2010 (http://in.linkedin.com/in/snehalnimje)

Paras Jain (Co-Founder)Role in venture: Business development, client contacting and management, operations• Worked as a Management Consultant in Zinnov for 2 years• Consulted tech companies like MS, Google, Intuit for their Market expansion plans• Co-founder, Campustable.com, Helped connect over 30 brands like Reebok, Baskin Robbins, UCB, Aircel, Levis and over 20,000

students • Initiated Investor Pitch and executed Eureka!- Asia's largest B-Plan competition at ECell, IIT Bombay• IIT Bombay, Class of 2010 (http://in.linkedin.com/in/jainparas)

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Problem we are solving

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Agencies Brands Medium and small business

• Struggling to find better ways to engage users

• Most of agencies don’t have inhouse development team to create interactive page

• Developing interactive pages takes time and costs a lot

• Difficult to measure campaign effectiveness, track behaviour change of users

• Depends heavily on agencies to convert their idea, create a strategy and execute

• Agencies takes time and charge a lot to create interactive pages

• SMBs do not have time and budget to create and run campaigns like enterprises

• Most of the marketers manage the campaigns themselves, they lookout for better ways to engage users in a cost effective way

Prob

lem

Solu

tion

• Provide easy to use tool which can create interactive pages

• Better analytics to measure ROI• Tool to help them do real time

marketing• Provide easy to use tool which

can create interactive pages

• Cost effective tool which can quickly create quality interactive page

Product overview

EngageDino is an ad technology product to help brands and agencies engage the intended target audience at scale.• Our tool offers pallet of interactive elements which can be customized to create experience page to engage

users.

• Few examples of experience page created using the tool

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Avirate Fashion Skull Candy(concept)

Lazy Ninja

No coding required, No extra creative needed Drag and drop to customize interactive elements Publish it and use in ad campaigns as landing page, Facebook campaign, twitter campaigns, email campaigns etc Works across devices Built to handle huge traffic

More at engagedino.com/demo

Business model

Brands, agencies and SMBs will be our customers, two working business models are:

1) Pay for engagement – Using only tool• Brands, agencies and SMBs is charged on per engagement basis• Customers can buy fixed number of engagement and monthly subscription

2) Pay for campaign – Tool + campaign creation + campaign management (if needed)• Customers looking for complete solution can pay for whole campaign• We are working with medium and small agencies who can serve clients on need basis• Customer is charged for campaign creation as well as for per user engaged

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Current traction

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Total interactions 142,000

Total users engaged 39,000

Avg time spent per engagement 112 sec

Avg number of user completing the experience page 64%

Avg number of user completing the page objective 11%

Number of brand experience page 12

Competitive landscape

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Agencies (Indirect)Digital ad agencies across globe provide customized solution to their clients. Only few have technology to build interactive and engaging pages.

Startups (Indirect)Engagement centric Jebbit – Provides incentive based interactive ads, creating their own publisher network

Dailybreak – Run contests for brands on its site, use game elementsWidgets for interaction Antavo – Enables lead generation from facebook campaigns

Landing page creator Unbounce – Provide templates to create landing pages

Competitive advantage• Closely working with media agencies and brands to understand their evolving needs• Our machine learning & personalization algorithms help to improve conversions• Continuously creating and adding highly customizable interactive elements to the tool• First mover advantage will help us create product dependency which will inhibit new entrants to shift

user behaviour• Created in cloud and designed to handle scale

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Execution plan

Phase I

Phase II

Phase III

• Approach few media agencies, have a better understanding of the requirement, build the tool

• Run campaigns which are built using our tool • Build more case studies

• Build ad network • Create ads which enable engagement within banner space

• Launch the tool • Approach every media agency• Approach medium and small brands• Add more interactive elements to the palette • Work towards getting global exposure

(By Mar 2014)

(By Dec 2014)

(By June 2015)

Product preview (under development)

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Watch video : http://vimeo.com/87181576

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Progress bar – Currently on setup

page

Menu options – Dashboard,

analytics, create page tool

Watch video : http://vimeo.com/87181576

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Create page – Option to view

demo, guideline on how to use

Create page – Selecting

interactive elements

Watch video : http://vimeo.com/87181576

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Create page – Quick element navigation

Create page –Element

customization tab

Create page – Element preview

panel

Watch video : http://vimeo.com/87181576

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Create page – Quick navigation between

elements

Create page – Dynamic editing

options

Create page – Uploading options:

gallery, system or from URL

Watch video : http://vimeo.com/87181576

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Publish page – Get it as a link, put it on FB, embed it

in website

Watch video : http://vimeo.com/87181576

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Businessdomain

Template suggestion after 100 campaings

E Commerce

Social Interaction Catalogue viewingApp

download

Lead generation

Travel FMCG Education BFSIEvent Retail store TelecomReal

estate

+ +

Coupon distribution

Video viewing

Electronic Media Others

Branding

Click to edit Click to edit

Make your own1 2

72% Completion ratio 69% Completion ratio

Campaign objective

Sample template

xx

x

x

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We will provide user engagement templates for every industry for every possible combination of campaign objective

Thank youParas Jain ( Co-founder) Snehal Nimje (Co-founder)

paras@engagedino.com snehal@engagedino.com

+919535135432 +918867466223