Engage sciences introduction

EngageSciences

twitter.com/engagesciences facebook.com/engagesciences

SOCIAL MARKETING ACTIVATION

Don’t just engage customers, activate them!

Sunday, 20 October 13

http://socialmediastrategiessummit.com/new-york-2013/agenda/day-one-adenda/155pm.html


DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEMEngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s existing social media following to drive long-term marketing results.

Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our space, doubling in size every four months.


WHAT WE HELP YOU DO


HOW WE DO IT


AMPLIFY THE VOICES OF ADVOCATES

Discover the best advocacy from across the social web. Filter, curate and publish it to multiple digital properties. Put the voices of your best fans at the heart of your marketing content.


DISCOVER SOCIAL ADVOCACYSet-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and more. De!ne keywords and !lters to !nd what your advocates are saying about your brand and your campaigns.


PUBLISH SOCIAL CONTENT TO YOUR WEBSITEPublish the best of what your fans are saying and other aggregated social content from across the social web directly into your website, campaign microsites or into your social apps.


FULL CONTROL OF LAYOUT AND CONTENTEasily manage the layout of your curated content pages with our drag and drop page builder. The same page builder is used across the the creation of campaign landing pages, apps and web pages.


LINKING ADVERTISING TO DIGITAL INTERACTION & CRM


ENGAGE FANS WITH OUR CAMPAIGN BUILDERThe most successful social marketers publish multiple campaigns every month, leveraging viral mechanics that get fans to share and invite branded experiences with their friends, leveraging a mixture of messaging tactics and apps.


MAKE EVERY CAMPAIGN UNIQUEUsing drag and drop functionality, you can edit and control the content and layout on every page of the user journey. You are e"ectively creating your own application and #ow, with no technical input required. It is unrivaled #exibility.


SOCIAL CAMPAIGNS ON YOUR WEBSITES

Build and launch beautiful looking social campaigns that can live on your website. A brand’s websites should o"er social experiences that connect with consumers and provide reasons for them to share branded content with their friends.


ANALYZE RESULTS

Analyze your social marketing performance to understand who you are engaging, the demographics and comparative performance against past campaigns. This will allow you to optimize all of your activities.


BUILD THE FAN DATABASEFan segments will represent very di"erent levels of value to you. If you pro!le a fan’s behavior over the long-term, you will start to see the value you are getting from them. Including how much they promote your brand and the social referrals this generates amongst their friends. Moving consumers to not just become fans, but to engaged fans and advocates is the key.


FAN PROFILESClick through on any member of the audience database and see a full timeline of that individual’s interactions with your marketing campaigns and their value to you.


THE IMPORTANCE OF ADVOCATES

Only 4.7% of a typical brand’s fan base are responsible for 100% of the social referrals. Most brands don’t know who these fans are and don’t have frameworks to work with them and expand their number.

These top advocates give you 176x the reach of the average fan that interacts with your posts and campaigns. Just increasing this group by a single per cent has massive impact downstream on social marketing reach and socially referred commerce. This is your brand army.


GAMIFICATION & BUILDING THE BRAND ARMY

Run advocate programs that allow your fans to get closer to you as a brand. The platform features an array of campaign mechanics to activate all of your fans to perform actions that support your marketing goals.


Manage, edit and create new gami!cation programs, including elements such as badges, points, levels, challenges and unlocks.

Dashboard | Friends

GAMIFICATION CONSOLE


Easily de!ne rules for providing achievements to fans involved with your social loyalty programs. Use trends, campaign interactions, observed behaviors, submitting UGC content, reviews, invites and referrals to reward fans.

Dashboard | Friends

RULES ENGINE


Manually award badges or points to anyone at anytime based on their activity, including for great comments on your posts.

Dashboard | Friends

REWARD FANS FOR COMMENTS


CUSTOMER SUCCESS STORY: RAKUTENPlay.com, part of the Rakuten group, saw a signi!cant increase in revenue from Facebook fans using the EngageSciences platform, turning social media into the most cost-e"ective marketing channel they operate. This success led to the Rakuten group implementing EngageSciences in Japan, US, France and other markets. Rakuten is the third largest eCommerce company in the world.

280Kfan growth in 12 months

$3Min revenue from Facebook

24%more revenue from customers

that become fans more value from customers acquired from social

campaigns


NOKIA RESULTS

Cost Saving: Nokia achieved a 60% reduction in global social marketing costs using the EngageSciences Social Marketing Activation Platform.

Advocacy: Nokia achieved over 1M shares and invites generated by advocates in a single campaign in under 72 hours.

Engagement: During this period they have achieved a 40% increase in engagement.


EngageSciences

twitter.com/engagesciences facebook.com/engagesciences

SOCIAL MARKETING ACTIVATION

Don’t just engage fans, activate them!


