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@nakulgoyal
Source: http://michaeldorausch.com/2011-faces-of-pubcon-las-vegas/
Faces of Pubcon 2011 by Michael Dorausch“Year after year, there is always someone that asks a question during a keynote or widely attended session, that gets the entireaudience chuckling. Nakul Goyal receives the honor for this year’s keynote question that will go down in PubCon history. It never hurts to ask eh?”
@nakulgoyal
Take control of your SEO program
@nakulgoyal
• DirectorofMarketing&SEOatCARFAX
• PreviouslySEOManageratTripAdvisor
• HeadofSEOatOrientalTradingCompany
• Pubcon veteransince2004
• Marriedmyelementaryschoolsweetheart
• Proudparentsofouridenticaltwins
• Haveasweettooth andIenjoymakingcocktails
• FeelfreetohitmeuponTwitterorLinkedIn
Tidbits
@nakulgoyal
► Lackof resources (human, capital, IT)► Lackof prioritization of SEOprojects► Speed asanobstacle► Inadequate SEOevangelism► Lackof debrief culture post implementation
In-HouseSEO
► Implementation by clients afrustrating and timeconsuming task► Inadequate visibility indaily challenges ofclient
SEOAgencies
SEOBottlenecks
@nakulgoyal
TheRightRecipeforAnEnterpriseSEOProgram
SEOTeam
EvangelizingSEO
SEOEducation&Training
SEOGoals&Roadmap
SEOTools;Technology&Resources
Test&Learn
23456
ExecutiveBuy-In
1
#RCS
@nakulgoyal
BuiltaBusinessCase(Step3)QuantifiedthevalueofSEO(BringinCTRData)
Source: http://www.seoclarity.net/mobile-desktop-ctr-study-11302/
IllustrativeExample
@nakulgoyal
HowdoHighlySuccessfulSEOProgramsLookLike?ComponentsofSEOcultureasthekeyenabler forsuccessatmajorbrands
@nakulgoyal
HowdoHighlySuccessfulSEOProgramsLookLike?Examplecomponentsofenterprise SEOthatenablesuccess
@nakulgoyal
NakulGoyalDirectorofMarketingandSEOCARFAX.comnakulgoyal@[email protected]/in/nakulgoyal
CARFAXisHiring!