Embed Size (px)
Citation preview
If content drops on your website and no one isaround to read it, what's the point of it?
This modern take on an ancient problem sums upmarketing's content distribution challenge.
The Content Marketing Institute recently identified 8 factorsthat underpin successful content marketing strategies.
Half of them depend on having a strong employees' advocacynetwork:
Employing a collaborative and integrated approach
Assembling a dedicated content marketing team
Fostering a culture of change and openness
Having the ability to tap into subject matter expertise
WHY EMPLOYEE ADVOCACY MATTERS
"With employee advocacy, our employees can reach peoplethat have been exposed to the Aetna brand or come across our
social pages."
Tara AutreyAetna's Senior Social Media Manager
Leads developed throughemployee word-of-mouth
marketing convert 7Xmore frequently than
other leads.
SOME STATS
Content shared byemployees drives 8X
greater engagement thancontent directly from
brand channels.
47% of consumersbelieve employees are
the most trustedsource for company
engagementinformation
AND ON ANOTHER HAND: It has an important impact for your workforce morale too !
Employees of a socially engaged company are :
more likely toconsider it as more
competitive
more likely tobelieve in its future
more likely to stay inthe company
40% 27% 20%
WHAT TOOLS FOR EMPLOYEE ADVOCACY?
1- SMARPSHARE
Smarpshare encourages employees to discover and sharecontent that you approve.
It uses sophisticatedgamification, metrics andanalytics to discover what
works for your employees andsuggest how you can reach a
wider audience.
2- SIGNR
More than 38 billionprofessional emails are sent
out every day.
Real-time monitoring measuresimpressions and guides your
content strategy.
Signr.io boosts contentengagement by putting a link to
revolving content right insideemployee email signatures.
3- CIRCULATE.IT
You can keep everyone informed of content updates withCirculate.it, which puts a daily content digest in each employee
inbox.
Employees can share and comment on their favorites with asingle click.
KEEP YOUR EMPLOYEES ENGAGED
1- Make sure that employees always have great contentto share, which will take a combination of content
generation and curation
3- Keep track of which types of content employees prefer,as well as which bring in the most customer interaction.
2 - Use rewards and gamification to keep employeesaligned with company goals.
Great contentdeserves a great
distribution strategy.
SO:
Your employees are already on social media, and securingtheir support for amplifying content will be crucial for the
success of your marketing plans.
Employee advocacy gives your content a fighting chance ina world full of distractions. You owe it to your content to
bring employees on board.
Thank you
If you’re planning a content marketing campaign, we’d love to help!
UpfluenceRunway SF 1355 market
street,San Francisco, CA,
94114,USA
www.upfluence.comContact: Kevin Creusy
[email protected]+33 970 447 443
