Empathy + Innovation

in-no-va-tion

The Innovation S-Curve

Start

Innovation/Growth

Stable

Decline

CompaniesThat Failed To InnovateCompanies that failed to Innovate

Empathy+Risks=Innovation

Empathy Recap

• Identify with Business Goals• Align with Business Goals• Ask questions• Understand personal and

professional motivations• Listen with empathy• Develop customer personas • Create Opportunities and build

moat

How Does This TranslateTo Fathom?

• Better results with less work• Lower cost-to-acquire• Increase Sales/Revenue• Processes for efficiency • New product ideas for Fathom• Calls-to-Action • Sales Cycle Improvement• Project Management • Improve something that already

exists • Leveraging a new tool

Challenge:Take a risk. Innovate!

• Start with empathy • Where is your team/client on the innovation s-curve?• Don’t be afraid to take a risk

– Will it build moat?– Could it grow your business? Your clients?– Can it make your job easier while improving results?

• Just do it ! Treat your team like you would your own business• Remove roadblocks – if you need help, reach out