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accountable effective evocative
awareness programme
accountable effective evocative
requirement
Cambridge English offers the world’s most valuable range of English language qualifications, which are widely used in a variety of sectors, including healthcare. With growing attention being paid by politicians and the media to the issue of the language skills of foreign healthcare professionals working in the UK, Emmett & Smith identified that Cambridge English could provide insightful commentary and take an active role in this emotive debate.
accountable effective evocative
outcomes
E&S secured feature length coverage in key medical publications including Health Service Journal, British Medical Journal and the Nursing Times with carefully developed, insightful commentary that offered practical solutions to the medical authorities. Coverage opportunities were also secured in The Lancet, Pulse, Huffington Post and the Irish Medical Times positioning Cambridge English as an authoritative voice on this sensitive subject.
accountable effective evocative
verdict
Stephen McKenna, Assistant Director Communications and Stakeholder Relations at Cambridge English: “Emmett & Smith has successfully aligned the PR to our position on this important issue and their proactive approach to securing coverage in the medical press has been impressive. By adapting our core message to target a vertical sector, they have helped us widen our reach and engage with key stakeholders in healthcare.”
accountable effective evocative
contact
www.emmettandsmith.com
@emmettandsmith
0207 384 7110
