Embed Size (px)
DESCRIPTION
Watched the recorded webinar at: http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/ In this discussion, FusionSpark media will explore with the founders of SpinRiot and The Documentary Summit the brief history of interactive content, the accelerated movement and key drivers towards interactive engagement with audiences, and, through emerging interactive platforms how storytellers can quickly create and publish their own original interactive storylines. We will then demonstrate a new platform that requires little to no technical training to get you up and running in no time.
Citation preview
Emerging Platforms in Interactive Storytelling
Housekeeping
!
FOR OUR ON-DEMAND WEBINAR GO TO:
! http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/!!!!!
Your Hosts
@FusionSpark
Russell SparkmanCEO / Executive Producer
FusionSpark Media, Inc.
@KimRBarnes
Kim Barnes Producer/Project Manager
FusionSpark Media, Inc.
@SpinRiot_live
Dave RichardsFounder
SpinRiot, Inc.
@DocSummit
Andrew ZinnesFounder/Author
Documentary Summit
Housekeeping
what this webinar is not: !
an in-depth analysis of interactive technologies, distribution & measurement systems.
what this webinar is: !
an overview discussion of rapid developments in the interactive storytelling space by way of
turn-key, scaleable platforms for non-coders.
the award winning interactive media creators agree:
!
“…there (are) no experts in this field of emerging storytelling…in the sense that it is a very fast moving field, and so you are a fool to think you’ve got it; you need to keep your eyes open and be aware of what is changing and what is becoming possible all the time.” !!
blog post from interview with: !Mike Robbins, Chief Creative Technologist @ Helios Design Lab. 2013 Winner of the Peabody Award “The Short Story of the Highrise" for the NYTimes
Today’s Webinar:
Hashtag#interactive
Agenda!
• Interactive or Transmedia?
• Why is Interactive Important?
• The Technology History, in (really) Brief
• Some Great Sample Stories
• So How Did They Do It?
• Where Do I Start?
• Selection of Sample Platforms
• Platform Demo
• Education Event
• Q&A
!
@FusionSpark
Interactive vs Transmedia?
a quick (& narrow) definition*:
Interactive: Stories that are expansive, non-linear and often very immersive, but generally they share the same storyline and involve a world of similar people (or characters) that all have touch points within the main storyline.
Transmedia: Storytelling that takes in interactive forms and expands them into a world or universe that both creates and tells many multiple storylines, and of many inhabitants of a world or universe.
…and yet in this rapid evolutionary pace, these definitions are already blurred and up for dispute…
*source: http://www.criticalcommons.org/Members/CTCS505/lectures/transmedia-interactive-becoming-immersive
Why is Interactive Important?
Why is Interactive
Important?
Why is Interactive Important?If the media is the message, then interactive stories can: !• Create a multilayered experience that pushes a story to
become more than the sum of its parts. !
• Increase memory retention— improve the recall of data or events in an increasingly media noisy world. * !
• Formulate new intersections of thought that connect the dots to create new meanings !
• Cultivate empathy for a person, situation or circumstance.** !
• Bridge the gap between the passive virtual experience into a direct engagement with the audience.
!!!!
sources: * Interactive Narratives: Exploring the Links between Empathy, Interactivity and Structure: http://link.springer.com/
chapter/10.1007%2F978-3-540-69478-6_2 ** American Psychological Association: http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2002-02073-012
Why is Interactive Important?
They’re just cool.
“If you look at who is watching documentaries on television, the audiences are getting older and older and older. It is not that people aren’t watching documentaries on TV, they are, but it is just the demographics are really changing. We really need to pay attention to that so that we don’t lose our audience. We have second screen interactions; there are a lot of second screen apps now…we are going back to this idea of the audience talking to the audience.” – Ingrid Kopp, Director Digital Initiatives, Tribeca Film Institute !
Discussion Point #1 - Businsess PurposeInteractive History…in Brief!
1436 to 2014 in ~60 seconds!
Some Great Stories Being Told-Google Story Maps Google http://www.google.com/maps/about/behind-the-scenes/streetview/treks/
Some Great Stories Being Told-Bear 71 Mendes & Allison/NFB Canada http://bear71.nfb.ca/#/bear71
Some Great Stories Being Told-#CMPurposeA Short Story of the Highrise
Helios Media/NFB Canada/NYTimes http://www.nytimes.com/projects/2013/high-rise/
Some Great Stories Being Told-The Build Instrument http://thebuildfilm.com/
Some Great Stories Being Told-#CMPurposeWelcome to Pinepoint
The Googles/NFB Canada http://pinepoint.nfb.ca/#/pinepoint
Some Great Stories Being Told-Firestorm The Guardian http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
Discussion Point #1 - Businsess PurposeHow Did They Do It?Most interactive productions at present : !
1) Are privately funded by the larger journalistic outlets using a combination of internal and external creative teams, or
!2) Use Public funding provided in
support of speculative (aka: hackathon) development teams, and
!3) In new and rare instances,
creative agencies use their own resources for experimental showcase projects
!All of these productions can: ! 1) Take significant time to plan & execute ! 2) Require significant finance and/or dedicated teams for iteration.
Where Do I Start?
Discussion Point #1 - Businsess PurposeWhere Do I Start?
!With emerging platforms: !!Storytellers can start creating interactive media using technology without heavy lifting in design or code !and !Media publishers/distributors can start to utilize interactive experiences that are cost effective, scaleable and to some extent, measurable. !!!
Discussion Point #1 - Businsess PurposeWhere Do I Start?
Two Possible Approaches to Interactive Story Dev: !!1) Create a dataset. !Source data points or data sets and create interesting intersections with them that become the narrative. !2) Use a great human interest story. !Amplify it by way of external data points/resources that are packaged as clusters of information that include the data. Just make sure its contextually relevant to your core narrative! !!!!!!
“Using storytelling, technology and design together – quite often using data points as the guide to construct the narrative.” - Ingrid Kopp
Discussion Point #1 - Businsess PurposeWhere Do I Start?
!!Your Content. Create original or repurpose existing media, use public domain resources and get clearances for curated content when needed. !Narrative Pattern: Look to video games, museum installations, and the better story-based online education programs out there for non-linear narrative inspiration. !Execution: Try the “off the shelf” platforms that we’re going to explore. !!!!
“Using storytelling, technology and design together – quite often using data points as the guide to construct the narrative.” - Ingrid Kopp
Discussion Point #1 - Businsess PurposeSome Sample Platforms
Animoto https://animoto.com/
*Not an interactive tools, per se, but a great cloud based, audio-visual creation tools for non-editors or coders
Readz http://www.readz.com/
Discussion Point #1 - Businsess PurposeSome Sample Platforms
Mixby http://artifacttech.com/#/
Turn-key, geo-fenced interactive apps
Discussion Point #1 - Businsess PurposeSome Sample Platforms
Thinglink https://www.thinglink.com/
Hotspot image interactions
Discussion Point #1 - Businsess PurposeSome Sample Platforms
Mozilla/Popcorn Maker https://mozillalabs.com/en-US/Popcorn/ !http://landofopportunityinteractive.com/ !
Documentary Story
Discussion Point #1 - Businsess PurposeSome Sample Platforms
Odyssey http://cartodb.github.io/odyssey.js/
Visualizations with narrative
Discussion Point #1 - Businsess PurposePlatform Demo
Interactive Storytelling and Story-Based Education
SpinRiot http://www.spinriot.com/
****GO TO NEXT SLIDE FOR DEMO LINKS*****
Discussion Point #1 - Businsess PurposePlatform Demo
Interactive Storytelling and Story-Based Education
SpinRiot http://www.spinriot.com/
Reference links to webinar demo*: !http://prelaunch.spinriot.com/go/e9df5134063e/#/be32c35b8ed1 !http://prelaunch.spinriot.com/go/2441ccabd688/#/d281d9f7b8c7 !http://prelaunch.spinriot.com/go/7f25b6e2418c/#/194409363c81 !!YOU CAN WATCH THE FULL WEBINAR AT: !http://www.fusionspark.com/lp/platforms-interactive-storytelling-ondemandreg/ !!
Discussion Point #1 - Businsess PurposeEducational Events
Education!Documentary Summit - Seattle http://www.documentarysummit.com/seattle-documentary-summit/
Discussion Point #1 - Businsess PurposeSome Resources
Where to find the work out there… !POV Interactive Shorts- http://www.pbs.org/pov/digital/shorts/ !National Film Board of Canada - https://www.nfb.ca/interactive/ !Tribeca Hacks (TFI) - https://tribecafilminstitute.org/programs/detail/tfi_interactive !Sheffield Doc/Fest - https://sheffdocfest.com/articles/102-interactive-at-sheffield !DocLab/IDFA, Amsterdam - http://www.doclab.org !!
Thank you!
