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Janis Rose Founder & CEO
Helping companies to
Rise & Tell their stories through email
Rise & Tell
Working with clients in 117 countries
(since 2010)
2+ Million campaigns sent
10+ Billion emails delivered
Offices & reps in 6 countries
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BRULES email marketing & agency work
1. Agencies should be experts in every marketing discipline
2. Primary focus should be on lead generation & single sale
Email Marketers Are Expected to be Multitalented
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BUT there is a lack of strategy, tools are too complex and lack of skill to engage the audience with the right message and visuals.
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!72% of the marketers think they can do it themselves. !
3 hacks
optimization automation
engagement
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Relevant emails drive 18x more revenue than broadcast emails.
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– Source: Jupiter Research
David... (B2B) Long decision-making process, but partner for life Longer conversion and decision-making process, but has a longer life time value and higher brand loyalty.
Balanced, not emotional Less likely to make an impulse purchase - he wants to gain confidence, a sense of stability, gather references about brands and products.
Patient, but demanding Patience has it’s limits, frustration rarely occur because of emails, more often due to the service or product.
Requires more handholding A series of meetings, number of emails, prototypes, living demos and tutorials. David has his own interests, not YOURS!
Credit: Confession of a Shopaholic
Anna... (B2C) Quickly makes a decision, quickly forgets Fast conversion process, short life cycle and low brand loyalty.
Emotional, spontaneous Purchase is impulsive - she wants to experience a quick pleasure and satisfaction.
Impatient and demanding She wants all and at once, dissatisfaction occurs mostly because of the product.
Needs very little babysitting She sees, she likes, she buys. Anna has her interests first, not YOUR!
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Customer Life-Cycle & Journey Mapping
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by Clarbridge
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HACK #1
optimization
Lean Email Marketing Principles
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poweredbyfeedback
Business Objectives
BUILD
MEASURE
LEARN
IDEA
ENGAGEDATA
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Define objectives and a clear plan
• Build more brand, product or service awareness• Move your subscribers to the target landing page• Advertise your business, events and news• Increase number of sales prospects• Create more interaction with the customer• Qualify leads for a transaction• Nurture the lead• Sell, up-sell
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Write 3-5 emails first
Welcome Educate Convert GetFeedback
Improve&Scale
Consider 5W checklist: - Who? (Who is your audience, segmentation)- What? (What do I want them to do)- When? (Meaning the buyer's journey stage)- Where? (Where my auditorium is going to read this email)- Why? (Why I’m sending this email)
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Measure + Gather FeedbackPlain Text Template
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HACK #2
automation timing is everything
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By 2020, customers will manage 85% of their relationship without talking to a human.
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– Source: Gartner Research
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Behavior-based Email Marketing
Automation
Sending customized messages to users based on their data.
“if that, then this” workflow builder
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You must think logical…
Rise & Tell Email us at [email protected] to get 3 blueprints!
Secret Source: Email Workflow Blueprints
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HACK #3
engagement
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3 metrics to measure
Opens, Clicks, Unsubscribes
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Quick Tips to Improve 3 Metrics…
• Opens - Resend the same email campaign with different subject to those who didn't open
• Clicks - Tell one thing, tell it well - come up with simple statement in your mind:
“I want to inform clients about my new product”
“I want them to download this e-book”
“I want them to give feedback about my products”
• Clicks - Always include call to a action - get them to do something:
watch a video, participate in a contest, join a webinar, write review buy.
• Unsubscribes - Be super relevant and remember that you are writing to a human from
YOU personally
• Unsubscribes - Share your customer success story, not yours
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One clear message
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One clear message increases clicks
VS
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Talk about others not yourself
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Hit the emotional string
“People don't buy products, they buy better versions of themselves”
- Samuel Hulick
Exciting News
It is Mailigen’s 7th birthday this month
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BONUS Mailigen Professional
• Email marketing automation workflow builder
• Dynamic content and online surveys
• Simple scalability to your needs
• Professional team
Get 25% discount on any plan for the next 7 days
Share your email in chat or send a request to [email protected]
