OLX EMAIL MARKETING CAMPAIGN

BY: MONIKA DOSHI

Objective

A brief on an email marketing campaign for “OLX”

Welcome Series

Informing about the

brand

Building trust

Tell all the touch

points the user could have with the brand

Increasing customer life cycle

First Welcome Email

Informing about the brand

“Thank you for registering with usWelcome to OLX- everything you want, everything you need.It is a platform where you could sell your products and buy products from other potential buyers as per your need.”

Second welcome email

Building trust

“Have ever sold any product online? Has it been safe? Try OLX for a safer experience of selling your product. We ensure you that you won’t be disappointed.”

Third welcome email

Communicating all the touch points to the customer

“Are you busy? And want to sell? Just connect through the OLX application now avaliable on various platforms”

“Are you facing any problem? you can now connect with us through our 24-7 customer care service.”

Fourth welcome email

Increasing customer life cycle

“Why just sell a mobile? Now one could sell a wide range of products from electronics to furniture on OLX”

THANK YOU