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from the team at Email marketing for gyms, fitness centres, health clubs and leisure centres.

Email marketing for gyms fitness centres health clubs and leisure centres

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Page 1: Email marketing for gyms fitness centres health clubs and leisure centres

from the team at

Email marketing for gyms, fitness

centres, health clubs and leisure

centres.

Page 2: Email marketing for gyms fitness centres health clubs and leisure centres

Email marketing for gyms, fitness centres, health clubs and leisure centres. From the team at MailNinja. Find out more at https://mailninja.co.uk.

What Email Marketing Can Do For Your Business

● Convince non-clients (prospective clients!) to subscribe by offering tons of valuable information in your newsletters.

● Show prospective clients who you are, what you have to offer, and what kind of results you get.

● Keep current clients engaged, informed, and encouraged. ● Keep former clients in the loop about new offerings that might be of interest to them.

Here are 10 things fitness pros can do to create a lean, mean, email machine: 1. Make it easy to join your email list Include a signup form on your website and Facebook page. Add newly enrolled clients to your list. You can also automate this with a customer relationship management (CRM) software integration. 2. Collect (and share) client testimonials There’s no better way to promote your business than to let your clients do the talking! Ask current clients if they’d be willing to write a short testimonial for you. Then share a new testimonial in each newsletter.

Page 3: Email marketing for gyms fitness centres health clubs and leisure centres

3. Share a quick at-home workout Current and prospective clients alike will enjoy learning quick workouts they can do at home. Create a cool tagline! “Gym-free ways to recapture the kid in you.” Yes, please! 4. Write about inspiring success stories Who doesn’t love an uplifting success story — especially one in which someone becomes healthier, stronger, and more confident? Your readers might also enjoy before and after photos. (Note: If you want to use client photos for marketing purposes, you’ll probably want to include a photo release in your client paperwork.) 5. Profile brand-new clients It’s great to read about amazing results, but current couch potatoes might relate better to your brand-new clients — the folks who just signed on to become more active. Interview your newest clients. Why did they come to you? What are their goals? 6. Give shout-outs to individual clients Just about everyone appreciates a pat on the back — especially when they’re working their tail off! 7. Share recipes and grocery shopping tips If your fitness business includes nutrition coaching, use your newsletter to share your expertise! Help your clients stay on track between coaching sessions with healthy recipes, grocery shopping tips, and advice about eating well away from home. 8. Share your upcoming schedule You probably have some exciting new classes up your sleeve. Tell your readers what they can look forward to! 9. Offer special deals for your subscribers Once in a while, offer a special discount on a specific service — just for your dear readers. And be sure to give them a deadline! Savings and a sense of immediacy can take people from “we’ll see” to “sign me up” in no time flat. Ideally, include a clickable call to action so people can sign up immediately. 10. Be you!

Page 4: Email marketing for gyms fitness centres health clubs and leisure centres

Finally, be sure to set yourself apart. Explain your unique approach to fitness training and coaching. Share a bit about your personality and outside interests. You might not be the best trainer for everyone, but you’re the perfect trainer for the right people. And the goal of email marketing is to find — and hopefully work with — the right people!

Page 5: Email marketing for gyms fitness centres health clubs and leisure centres

How can MailNinja help? Since MailNinja has been working with small business and global corporations since 2010, we know a little about how email marketing works. We can help you fine-tune your message, send great-looking emails, and help you track the data that matters to the growth of your business. To start - simply call our sales team on (0) +44 1793 677 511 or email [email protected].