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Eindhoven Airport MARKETINGPLAN 2013 Eindhoven Airport GOING DIGITAL

Eindhoven Airport - Digital Activities 2014

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Presentation given at the ACI Digital Summit, february 2014 @Schiphol

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Page 1: Eindhoven Airport - Digital Activities 2014

Eindhoven AirportMARKETINGPLAN 2013Eindhoven AirportGOING DIGITAL

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Eindhoven AirportMARKETINGPLAN 2013

Mapping theCustomer Journey

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Mapping the Customer Journey

* Particulier

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Mapping the Customer Journey

The customer journey can take up to six months or more

Passengers are just in the terminal for a few hours

Claim other touchpoints

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Customer Journey

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Customer Journey

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Customer Journey

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Customer Journey

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Google Indoor Streetview

https://maps.google.com/maps?ll=51.432608,5.538483&spn=0.318491,0.727158&cbp=12,257.25,,0,-2.45&layer=c&panoid=WHbPpxXJ2VQ60_bcZ8DIvQ&cbll=51.458076,5.391863&t=h&z=11
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Eindhoven AirportMARKETINGPLAN 2013Next…

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http://static2.wikia.nocookie.net/__cb20130501121250/logopedia/images/f/fb/Facebook_icon_2013.svg
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Eindhoven AirportMARKETINGPLAN 2013THANK YOU


THENA matic etwork on Airport Activities...THENA THEmatic Network on Airport Activities THENA Final Synthesis Report Abstract This report constitutes the final synthesis report of

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