EffectiveMarketingCreating a marketing campaignthat engages your audience

JULY 25, 2016 | XOOM SOLUTIONS

Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.

WHAT IS YOUR TARGET AUDIENCE

Creating buyer personas is a necessary exercise when starting your efforts. Are youtargeting CMO, CFO, CEO, a fitness buff or students? What are their problems andwants? And what channels do they consider as providing authoritative information?

BUYER PERSONAS

Digital Marketing isn't about addingkeywords and creating ads. It’s

about providing actionableinformation about your services.

V I P O O L P R A J A P A T I - C E O O F X O O M S O L U T I O N S

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ContentWho is our target audience?

How are you going to solve their problems ?

What is your unique value proposition?

How do you measure success?

CREATE QUALITY CONTENT KEEPING THESE POINTSIN MIND:

Visuals increase readerswillingness to read content.

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80%

Reach the right audienceGetting to the first page of search results is good but are you getting the rightcustomers to visit your website? Each click costs money so you have to clearlysegment your marketing collateral to target your desired audience.

Info Lorem ipsum dolor sit amet, consectetur adipisicing elit.Info Paid ads give much faster results than SEO

Blogs are one of the mosteffective tools for increasing

organic search traffic, and arehighly influential with buyers.

PRINT ADS

DIGITAL MARKETING SELDOM WORKS ALONE - TRY OMNICHANNEL

REFERRALSMOBILE ADS

(408) 332-4145INFO@XOOMSOLUTIONS.COM

Let's makethis work.We look forward to working with you to makethe most effective digital marketing campaign.